Swarovski introduces Spoken by Chamilia, a collection of bracelets and necklaces featuring optimistic messaging representative of the brand. The collection is hand-crafted in 100 percent sterling silver, with some styles available in 14 karat yellow gold or 14 karat rose gold electroplating.
“The Spoken by Chamilia collection is one of the most quicklgrowing y categories for the brand,” said Chamilia Vice President, Global Merchandising and Marketing Catherine Ottaviano. “We felt that it was imperative that the brand expand its charm-based business to appeal to a wider audience. Women today are eager to express themselves through what they wear, and we strive to keep up with their style as they look for brands to partner with them in that journey. The goal for the Spoken by Chamilia collection is to help every woman express herself.”
Chamilia is introducing one new Spoken by Chamilia ID Bangle in a traditional silhouette this season:
C’est La Vie ID Bangle—This 100% recycled sterling silver bangle displays the message “C’est La Vie” and features Chamilia’s iconic hummingbird logo charm and a feather charm. Made in the USA, the bangle is available in S/M and M/L in silver satin finish (MSRP $49 U.S.), 14 karat yellow gold electroplating over sterling silver (MSRP $69 U.S.), and 14 karat rose gold electroplating over sterling silver (MSRP $69 U.S.).
The brand is introducing six new Spoken by Chamilia sterling silver Soft ID Bracelets available in bright polish. The bracelets feature different plaques with spirited messaging on soft link chains for comfortable wear. The messaging on the plaques was originally hand-drawn and is rendered on the plaque in black enamel. The new Soft ID Bracelets from Spoken by Chamilia include:
True Friend Soft ID Bracelet—This sterling silver bracelet with bright finish displays the message “True Friend” along a horizontal rectangular bar with cutout filigree detailing on both top and bottom of the plaque (MSRP $39 U.S.).
Sassy Soft ID Bracelet —This sterling silver bracelet with bright finish displays the message “Sassy” along a horizontal oval bar with filigree detailing in black enamel along the east and west sides of the plaque (MSRP $39 U.S.).
Fortunate Soft ID Bracelet —This sterling silver bracelet with bright finish displays the message “Fortunate” on a wavy rectangular banner-shaped plaque (MSRP $39 U.S.).
Warrior Soft ID Bracelet—This sterling silver bracelet with bright finish displays the message “Warrior” along a horizontal “shield”-shaped bar; a series of tiny arrows line the top and bottom of the plaque (MSRP $39 U.S.).
Love Wins Soft ID Bracelet —This sterling silver bracelet with bright finish displays the message “Love Wins” between two tiny hearts on a diamond-shaped plaque (MSRP $39 U.S.).
Invincible Soft ID Bracelet —This sterling silver bracelet with bright finish displays the message “Invincible” on an elongated diamond-shaped plaque (MSRP $49 U.S.).
Spoken by Chamilia Winter 2017/2018 will be available at retail on October 16, 2017, and will be sold at select Chamilia retail partners worldwide and on the Chamilia website.
Based in Cranston, RI, Chamilia is an American company that was established in 2002. Since its purchase in 2013, it has been owned in full by Swarovski, a world leader in quality and innovation. Each of the more than 400 exclusive charms and wide selection of fine jewelry available from the brand are made from .925 sterling silver or 14 karat gold and feature genuine Swarovski Crystals or Zirconia, or Italian Murano Glass. The brand follows strict Swarovski guidelines for quality and aesthetic excellence.
Swarovski delivers a diverse product portfolio of unmatched quality, craftsmanship and creativity. Founded in 1895 in Austria, Swarovski Crystal Business designs, manufactures and markets crystals, natural and created gemstones, finished products such as jewelry, accessories and lighting. The company’s film division, Swarovski Entertainment, produces artistically accomplished feature films with global box-office appeal. The Swarovski Foundation was set up to honor the philanthropic spirit of the company by supporting creativity and culture, promoting well being and conserving natural resources. Now run by the fifth generation of family members, Swarovski Crystal Business has a global reach, with over 2,350 stores in about 170 countries and more than 25,000 employees.