The internationally acclaimed outerwear brand K-Way, announced today the launch of an exclusive collaboration with renowned American retailer, Abercrombie & Fitch. K-Way’s esteemed and trusted outerwear will combine with Abercrombie & Fitch’s authentic style to offer up to 25 unique jackets across Abercrombie & Fitch and abercrombie kids.
The K-Way with Abercrombie & Fitch and abercrombie kids collections will feature K-Way’s trademark packable jackets infused with Abercrombie & Fitch’s classic, contemporary style. The jackets will come in the same waterproof, windproof and breathable nylon material that K-Way is internationally respected for and will feature a color and pattern mix to match A&F’s seasonal assortment.
Matt Feigin, Brand Manager for K-Way stated – “We’re thrilled to be collaborating with such an iconic American brand. K-Way is known worldwide for our superior-quality essential jackets and we felt strongly that Abercrombie & Fitch’s unmistakable All-American style made this the perfect partnership.”
“We know that our consumer will love the K-Way collection for its reputable brand quality and distinctive style,” said Gillian Galner, Group Vice President of Abercrombie & Fitch. “We can’t wait to add the exclusive patterns and color palettes we designed with K-Way to our fall assortment.”
The K-Way with Abercrombie & Fitch collection will be available online at www.abercrombie.com and in global Flagship stores starting today with prices ranging from $54 – $250, K-Way with abercrombie kids will follow in September.
On a rainy day in 1965 while in Paris, Leon-Claude Duhamel observed people rush by him in soaking wet clothes and on this day, K-Way is born: a lightweight completely waterproof jacket folded in a small hip bag. Soon everyone begins to look to the practical jacket with enthusiasm, happy to leave the old umbrella at home. A blend of timeless classic jackets, new seasonal styles and cutting-edge fabrics is what makes the K-Way brand so unique. From simple zip-up windbreakers to upscale trenchcoats, anyone can find the perfect K-Way to look good and stay dry!
About Abercrombie & Fitch:
Abercrombie & Fitch Co. (NYSE: ANF) is a leading global specialty retailer of high-quality, casual apparel for men, women and kids with an active, youthful lifestyle under its Abercrombie & Fitch, abercrombie kids, Hollister Co. and Gilly Hicks brands. At the end of the second quarter of the 2014 fiscal year, the Company operated 836 stores in the United States and 161 stores across Canada, Europe, Asia, the Middle East and Australia.