We all know that as gym-goers ourselves, the month of January is the busiest. Users often looking to shift their Christmas weight are likely to attend, as are people sticking to new year’s resolutions. While you cannot blame them and must applaud them for their efforts; they sometimes fail in their promises. How many of us have purchased a gym membership and only attended for a few months? This is the perennial problem that gyms have – how do you appeal to a crowd who consider exercising a low priority?
To do that you need to understand what gym-goers want. As someone who owns a gym, or is financially engaged with the success of one, you might need to know this. It’s not obvious or apparent in any form. We’re here to offer you some key insight to help grow your gym business, and help everyone with their health and fitness goals in the new year and beyond.
Gym Attendees Look For Competence
Fitness club member engagement is often determined by the services you offer the members in question. More and more advice online is seemingly fractured, and for someone just starting out, it can feel dizzying. For this reason it’s important to offer a select range of competent training. For example, someone looking to increase their strength and muscle yield should be trained on the free weights, and not simply consigned to an exercise machine routine. Compounds lifts such as these, as well as the correct given training, allow for faster and safer results. They are immediately apparent. This will keep your members continually coming back for more.
With trainers able to follow the select story of a singular member, a relationship is developed. This emotionally ties your member to the gym and workout plan they have going. Not only are they more likely to attend multiple times a week, but they will likely engage in other promotions. Consider offering a free few personal trainer trials before the paid services begin, and you might just commission a broad range of long-term concurrent users.
Gym Attendees Look For Novelty
A fitness club member is often looking for premium services in a gym. Otherwise, they would be happy simply staying in shape by running around their local park. A gym is a privilege and not a need, so it’s important to look at your business from this perspective, as in through the eyes of your attendee. This should convince you that offering select classes such as Zumba, Yoga, foam rolling instructions, as well as in-depth callisthenics and even classes on the fitness mindset and how to overcome personal challenge could help. T
This will show your gym as one dedicated to the results. It used to be that gyms were only concerned with retaining members, and if that meant offering limited results, so be it. Now, consumers are aware and sharp about the services being offered and how they are benefiting from them. This means that results are now the great convincer. A gym seen to get results will find a popular social media platform, more users willing to try new classes on offer and take new promotions. As the education you prioritize circulates, your gym will distinguish itself from the competition. You should also invest in gym membership software for it would be easy for you to keep records of your fitness club members as well as their involvement and guides to the gym.
With those efforts, not only will you have a thriving and successful business, but one with a large index of grateful and healthy attendees.