When you’re involved in the day to day running of a business, it’s normal for some facets of the company to run on autopilot. Marketing is one of these; after a burst of creativity in the initial stages, we tend to stick more or less to the same themes and ideas. If your marketing campaign is looking a bit lackluster, it’s time to inject it with a dose of exciting. In the 21st century, it’s possible that it will be offline. Here’s how you market your business offline.
Hosting an Event
You can galvanize everything, your customers, staff, and business, by hosting a company event. Exactly what shape this takes will depend on your own personal preferences. It could be a BBQ, party, or something seasonal. Whatever it is, make sure everyone is excited and throw all your energy into it! Company events are a great way to celebrate where you’ve been, all the while getting new customers interested in your business.
Pop Up Stands
If you’re not interested in hosting a full blown event, then perhaps it’s cousin, the smaller pop-up stand, will be more suitable. These are simple to organize but can be hugely effective. All you need is a stand, a couple of your most energetic staff members, and a purpose. For example, you might be giving away samples of your products, or giving away things like coffee and cake. All the while giving information out about your company, of course. It’s a good idea to give out goodie bags filled with treats and things like promotional pens that have the name of your company on the side. Set yourself up in a part of town frequented by your target demographic and you’re good to go!
Want to have fun, be creative, and promote your business all at the same time? Then take a look at guerilla marketing tactics. This type of marketing depends on your subtly spreading the word about your company around tow. Do this by doing things like leaving stickers with your company information in specific areas around town, using street art, and the like. This isn’t as straightforward as other types of marketing. It has to be clever, artful, and be useful beyond just the information of your company. However, done correctly it can build excitement and be effective.
Whether you’re an exclusively online business or not, you should look at getting involved with local events in your area. Sponsoring things to do with the community is a great way to get some positive PR and really make a difference. It’s also something that your staff members will most likely be eager to get behind.
Thinking Outside the Box
Ultimately, injecting your marketing campaigns with a dose of excitement depends on thinking outside the box and creatively coming up with new ideas. You don’t have to limit yourself to the tried and tested marketing practices. It builds awareness of your company and doesn’t annoy people, it’ll probably be a good idea!