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There are many ways to connect with customers with various strategies and tools to implement at your disposal. One way that helps you build connections and better relationships with consumers and businesses is through direct mail marketing. This allows more ...

Every brand and business has a target audience that will generate the most use of what they have to offer. You may have an idea of who that audience consists of when you are first starting out, but staying updated ...

When it comes to restaurants, it’s often the little things in customer service that make a difference between a good and a great restaurant. You can have the best food and service in town, but if you aren’t ready to ...

In today’s retail market, customers can come from anywhere. You can get them from other countries or other parts of your country – yet some businesses have a problem trying to attract those customers that are nearest to them. If ...

In many respects, a business needs to be always on the defense. You can never quite be sure of what will happen, and it helps if you are able to stay in control no matter what. Businesses everywhere face countless ...

What exactly does success breeds success mean? If you want your business to be a success, you need to ensure that it looks successful. By doing this, you can attract more clients, and ultimately more profitability. The key individuals who can ...

Alternative forms of payment are becoming more and more popular with business people. There’s something smart about this approach: the more forms of payment you can offer, the more likely it is that you’ll get paid! This doesn’t necessarily mean ...

Your customers are the most important people to your business. These are the guys who drive revenue, dictate the way your brand is perceived on various social channels, and generally make your company tick.  It’s in your best interest to ...

When you’re involved in the day to day running of a business, it’s normal for some facets of the company to run on autopilot. Marketing is one of these; after a burst of creativity in the initial stages, we tend to ...

Businesses live and die by how many people are actually buying what they’re selling. If you still haven’t made you company fully digital, you have no idea how much easier it could get to increase your sales. Digital technology helps ...

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