When it comes to business commandments, there are few more crucial than giving the customer what they want. No matter what type of business you run, it’s vital to go the extra mile to make your clients happy. If you’re looking to improve ratings, or you’re keen to make sure you’re a cut above the competition, here are some steps to take today. (Image credit: Geralt/Pixabay)
Add a personal touch
Every customer wants to feel respected and valued. As a business owner, it’s hugely beneficial to take the time and make the effort to make your clients feel special. Adding a personal touch to your service could make all the difference. Address clients by name in email subject lines, provide personalized, tailored recommendations online, and always extend a warm welcome if you meet customers face-to-face. Celebrating special occasions, for example, a client’s birthday, is an excellent way to show you value loyalty and to encourage positive relationships.
Streamline your service
Time is of the essence for many customers. Today, we can buy items that are delivered the next day from the comfort of our living rooms and reserve tables at fine dining restaurants at the touch of a button. Consumers are used to instant results and effortless processes. If you manage a business, it’s important to realize the value of speed and convenience and to streamline your service to ensure you respond to client demands. Investing in technology and using programs and features like document automation software can help you improve efficiency and serve clients quickly without sacrificing quality or care. Working swiftly can help to set you apart from competitors and embrace evolving trends.
Communication and engagement
Technology enables us to engage and interact with others like never before. In an instant, you can make a call, send a message or an email, or respond to a comment online. Use communication channels to connect with customers and keep in touch. If you receive comments on a social media post, or somebody takes the time to write a review, you can send a reply, like the post or even feature the comments on your website or in a new post or article.
We all want to feel like VIPs. Today, recognizing loyalty as a customer service is more important than ever before. Studies suggest that over 85% of people now read reviews before buying products or services. Rewarding loyalty is not just beneficial for retaining customers. It’s also critical for attracting new clients. Loyal, long-standing customers are likely to recommend your business to others and leave positive feedback. There are several ways you can treat repeat customers and increase the chances of them choosing you again, including reward schemes, exclusive offers and access to premium sales or promotions.
Customer service is critical across all sectors. With reviews playing an increasingly influential role in buying decisions, it’s worth going the extra mile to provide VIP treatment for your customers. Add a personal touch, reward loyalty, provide a fast, effective and high-quality service and take time to engage and communicate with clients.