Donna Leah may have launched her namesake brand, Donna Leah Designs just a few years ago, but it’s already been admired by A-listers like Tanya Tucker and influencer Alexandra Dieck. Her work is instantly recognizable, that’s a fact: Trademark bursts of intricate, colorful fabrics that pay homage to a coastal vibe are always present. The designer sources her materials from around the world and is guided by warm hues that are reminiscent of the beach and the golden hour.
The label is helmed by Donna Leah who studied at New York’s Fashion Institute of Technology and has always had a passion for fashion and design. She uses her knowledge to make some of the most fun and festive looks in formalwear. Think: hot pinks, glowing greens, passionate purples, pops of pink, and glistening golds. This season’s collection theme plays with textures including edgy leatherette with shine and intricate beadwork.
Recently, the label has its eye on doing things differently. Art Basel was a delight for the senses with friends including designer Matt Sarafa and artist Bradley Theodore. The goal was to be inspired and brainstorm, bringing together fashion and art. It’s a world where there is a fresh energy fueled by new ideas and materials. Fashion presentations were hosted in intimate spaces – the perfect fit for the label’s focus on positivity and shared experiences with family and friends. We are in a new era and the designer is refocusing the conversation.
So, as gatherings are back in full swing and celebrations are being planned, women are likely to need a wardrobe update that focuses on going out and being seen. Along with chic casualwear, the label has gone back to its roots with lavish eveningwear gowns and versatile two-piece sets. Key examples include a two-piece day to night ensemble named pink rainbow requires only a smile as an accessory. Love the Lav jacket and mini two-piece set was inspired by Pantone’s Color of the Year, Digital Lavender, which signifies stability, serenity, and digital escapism. A full-length long sleeve gown with a fantastic cape are just some of the key details in the colorful Magic Nights gown.
On some level, the designer lives in a fashion league of her own, wearing bright hues and gold and silver shine for day or night. Even for those not traveling to the international Fashion Weeks, the brand is made to be worn. To keep elements on-trend but still rooted in reality, Donna Leah Designs uses fabrics that are extremely wearable and chic. It’s about dressing for yourself and not for others. A mantra that has been gaining steam at a time where self-care and inclusion are top of mind.
This collection secures the brand’s place in the fashion scene. The designer says she’s confident that the future holds a new sense of confidence and inspiration. “My mission remains to support women in how they want to express themselves through what they wear. Formal occasions can be intimidating when we don’t know what we want to wear or can’t find something that we love. This collection, which focuses on color and flattering silhouettes, changes all of that,” says Donna Leah.