Finally the future in mass media entertainment is here…Now every business, brand and service can tap into an international network with access to hundreds of millions of people wherever they are, whether it’s in an airport, a gas station, a mall, you name it, Pervasive TV is right there, where you are. We got up close and personal with successful entrepreneur, Lynnwood Bibbens, the CEO and Co-Founder of Pervasive TV and he is now ready to reveal the latest innovation in mass marketing on a global scale. (Image by Nora Schaeffer)
As a budding entrepreneur, Lynnwood successfully launched and sold a business with 3 college friends in 3.5 years, and has since continued focusing on platforms that could deliver content and advertising in scale. His search for the ultimate product has resulted in this worldwide phenomenon, Reachme TV.
Beverly Hills Magazine: What is your business objective and mission?
Lynwood Bibbens: Pervasive TV Inc. our network Reachme TV “Where you go..There we are!” We feel People are mobile not devices. We want to program the screens that people engage with when they leave the home. Since 75% of the time is spent out of the home, we wanted to build a network that focused on programming content that matched the customer’s intent inside of these locations.
Beverly Hills Magazine: What makes your company different from businesses in the same industry?
Lynwood Bibbens: We see this as the last unorganized distribution platform and we wanted to fix the Out of Home industry by delivering an Entertainment network on the go. We’re not an advertising screen, we’re an Entertainment Network.
Beverly Hills Magazine: Why is your company relevant in today’s society?
Lynwood Bibbens: With 80% of buying decisions being made in the retail environment, it’s critical to retailers to entertain and educate their customers in store and that’s where the Reachme TV network will provide the solution.
Beverly Hills Magazine: What are your short term business goals?
Lynwood Bibbens: Launch in our Network Nationwide in select cities immediately.
Beverly Hills Magazine: Long term business goals?
Lynwood Bibbens: Long term we want to be the first call of any Retailer looking to provide the customer experience by carrying our Reachme TV network in their stores.
Beverly Hills Magazine: Current happenings with your company? Any exciting news?
Lynwood Bibbens: We signed a content partnership with AOL ONE, giving us access to over multiple channels of content.
Beverly Hills Magazine: What challenges do you face as an entrepreneur? And how do you overcome them?
Lynwood Bibbens: Explaining the marketplace is our biggest challenge. Believe in yourself and keep fighting!!
Beverly Hills Magazine: What advice would you give to aspiring entrepreneurs looking for success in business?
Lynwood Bibbens: Find a void in the marketplace and build something that solves the problem.
Beverly Hills Magazine: Have you discovered a personal purpose in what you do?
Lynnwood Bibbens: Create a platform that enables everyone to win, not just me. Always look to give back and handle myself with integrity at all times.
Wise words spoken from a man who has set his eyes on the prize, and he certainly has the right attitude to successfully emerge into a marketplace where content driven media has never been more popular and in demand. His impeccable timing and undettered determination are sure to be the keys to his success. We wish him nothing but the best. Enjoy the show!