Press releases are an excellent and effective approach to drawing attention to a business’s products and services. However, a lot depends on how the press release is drafted. Naturally, a lot of focus is put on preparing the perfect press release. But a factor that a lot of businesses tend to overlook is choosing the right press release distribution service.
Press release distribution services are tools that enable businesses to share press releases with targeted journalists, bloggers, influencers, social networks, and media houses with minimum effort. These tools can be either automatic, otherwise known as newswires, or manual, giving you all the necessary tools to effectively pitch your story via a media outreach.
While both have their own pros and cons, selecting the right service can often become confusing, especially when you are not sure what parameters to look at. However, once you know the important areas to focus on, making the right choice can be quite straightforward. Here are a few tips that can help you select the right press release distribution service.
Pricing is easily amongst the most important factors to consider. When considering a newswire press distribution service it is important to understand how much distributing a press release would cost, which could be anywhere between a few hundred to thousands of dollars.
Furthermore, there are no flat prices that one can go with and the pricing depends on a large number of factors like the extent of the region that the press release would be made available.
As such, it is important to select a service that offers not just a low price, but a pricing plan that is easy to comprehend so that you can avoid any nasty surprises in the form of hidden costs. PR outreach tools are comparatively easy to understand as far as pricing goes and the subscription charges are generally provided in terms of subscription cost per month.
A good way of judging if a service is suitable for you is to look at its distribution network. You should look at the media outlets that the wire covers and also the kind of plans that are offered. Such media outlets can include news websites, media outlets, news content systems, and media aggregators.
While a larger number of such media outlets may seem impressive at first, it is a better idea to go for quality over quantity. The number of media outlets that your plan covers can depend not just on the press release distribution service but also on the type of plan and its geographical extent.
You should opt for the service that has a larger number of quality media outlets as part of its distribution network in the geographical region of your interest.
The service offered should be easy to understand and navigate through. After all, what good would it be if the company offered excellent services, but you were never able to figure out the right one for you. The various features and facilities offered should be clear to you, because not taking advantage of them would be a missed opportunity and could cost you in terms of reduced engagement or visibility leading to a loss in potential clients. An important aspect of usability is the interface of the system which must be intuitive.
Refer Client Testimonials
The best way of ascertaining if the service you decide to choose is the best one for you is to refer to client testimonials. A press release distribution company that has performed well in the past will be able to back up its claims with excellent feedback from happy and satisfied customers. Referring to such client testimonials that mention how the press release distribution company was successful in helping them claim the front page in top websites, blogs, newspapers, and media networks while generating a good amount of traffic can be a litmus test for the credibility of the company.
Many companies offer packaged deals and in addition to offering press release distribution services, they often provide services for drafting the right press release. Such features from professionals can help ensure that your press releases use the right kind of language and flow, and can help get your product or service the maximum attention possible. It is always better to keep an eye out for any additional facilities the press distribution company offers as this can help you get the best bang for your buck.
Your press release might be well thought out and well structured, but they will fail in their purpose if they are not forwarded to the right audience. While selecting a press release distribution system, simply selecting one that has a wide network might help you reach a larger population and garner more interest, but that increased interest will prove beneficial only if it reaches the right audience.
It is important to assess what kind of audience the system provides access to. For instance, a service with a distribution network that consists mostly of sports dailies and blogs won’t be a big help to your tech-based press release.
The service that you opt for must be able to guarantee the placement of your press release, if not at all, then at least at some of the top news networks. If it is unable to do so, it is unlikely that your press releases will attract the visibility and attention that they deserve. In addition to guaranteeing placement in the leading news networks, they should also offer guaranteed pavement across a wide range of bloggers, media aggregators, news channels, and other media platforms.
Writing an effective and attention-grabbing press release is only half the battle won. The real impact of an effective press release can be seen once it reaches the right audience and this is where press release distribution services come into the picture. With their wide distribution networks, they make it extremely convenient to have a wider geographic reach, generate high amounts of traffic and reach out to the right people. But this would be possible only if you select the right distribution service. Keeping these tips in mind will help make sure that you make the right decision.