Marketing one’s business can be incredibly complex, especially if it is a new business. A very effective method of increasing the exposure of one’s business is to utilize video testimonials, which are short clips featuring former and current customers, giving their opinion on the products and services that they have purchased. Video testimonials give you a great opportunity to showcase the best aspects of your business, as well as clearly demonstrate customer satisfaction (which can encourage new customers to shop with you).
This article will tell you how you can get started with video testimonials in just 10 minutes:
Why Video Testimonials?
Video testimonials are one of the most effective ways of marketing a product or service. The reason for this is that video testimonials combine social proof and videos. Videos are one of the most viewed sorts of content on the internet nowadays, and over 90% of consumers read reviews before buying a product. Video testimonials are therefore a very effective way of marketing, combining two of the internet’s most prominent marketing forces. Additionally, video testimonials are very easy to create and don’t require a lot of investment.
Don’t Use a Script
If you want your video testimonials to be organic and believable, don’t use a script. Allow the people that you are interviewing to give honest accounts of your products or services. Consumers will be able to tell if a script is being used. Your video testimonials need to appear as natural as possible. The minute that consumers think that your video testimonials are scripted, they will turn off the video and won’t want to buy products from you. This is because they will feel like they are being misled. Misleading your customers isn’t ever a good idea.
Use Quality Video Equipment
You also need to ensure that the video equipment used in the testimonial’s production is high-quality. This is so that your customers don’t feel as though they are watching somebody’s home movie. While video testimonials are an intimate way of marketing one’s products, they are still a method of professional marketing and should be treated as such. Quality video equipment can be very expensive, so if you are on a budget then leasing is a better option than buying video equipment outright. Leasing camera equipment shouldn’t cost you more than $100 for a day or two.
Hire a Professional Filmmaker
In addition to using quality video equipment, you also need to make sure that you hire a professional filmmaker. A big mistake made by many people when they are producing their own video testimonials is thinking that they will be able to edit, film, and produce their video content without any experience in filmmaking. Editing can take professional many hours. Without any experience, it could take you weeks. A professional filmmaker can also be hired for very little, though make sure that you find somebody with experience and not an amateur.
Focus on the Content
You need to make sure that the content that you are providing your audience is entertaining and captivating. Just because it’s a video testimonial that you are producing does not mean that you should not fine-tune the content, so it is as watchable as possible. As will be mentioned in greater detail further on, you need to keep your videos short. In addition to keeping them short, make sure that the people you hire to give testimonials are charismatic and perform well in front of the camera. An awkward testimonial can ruin your image and look forced.
Select Candidates Wisely
As mentioned previously, you need to make sure that you hire charismatic and personable people to give video testimonials. When you are hiring customers, ask them to send in videos or photographs of themselves. This is so that you can get an idea of the kind of people that you are hiring before bringing them in for an interview. If you hire the wrong person, your business’s image could be ruined. Make sure that in addition to being personable and charismatic, they are confident in front of a camera and don’t appear nervous.
Keep Testimonials Short
Finally, keep your business’s testimonials short and sweet. Nobody wants to watch a 30-minute testimonial. Ideally, testimonials should be no more than five minutes. In addition to this, you should include several testimonials in one video. This gives your customers some variety and will keep your video engaging.
Producing video testimonials can be very difficult if you haven’t got any marketing or video editing experience. Testimonials can be a very effective method of marketing, so if you are going to produce them, make sure that you focus on delivering quality content and testimonials that are guaranteed to attract customers.