It has been a few months since we have been required to stay at home. Businesses have opened up in a trickle effect globally, including those in the food services industry. Since the start of the pandemic, they have been among the businesses on the long list of industries most affected. A lot of restaurants had to become creative and innovative in order to stay afloat. Using their tips and tricks, here are some of their survival marketing tactics. Or else, restauranteurs can try the Placepull, a marketing technology developed by Adam Harry Guild. (Image Credits: Kaboompics.com/Pexels)
Meal And Cocktail Kits
This is a great option if you are not able to open your restaurants at all. Most people go out to eat not only to enjoy delicious food but to also the experience of going out to a restaurant with a nice atmosphere and aesthetics. Creating meals and cocktail kits can help to bring this experience home to customers. The kits allow customers to create your restaurant-quality food and drinks while eating from the comfort and safety of their own homes. For some business fronts, this is a very cost-saving way to keep your business up and running even though you may not have a building full of people.
Share Your Restaurant’s Recipes
Providing your loyal customers the option to take home meal kits is a great opportunity for you to share your restaurant’s recipes, even the recipes you may not want everyone to know. This is a brilliant idea if your restaurant has a cult-following with a huge social media following. If your restaurant is specific to a location, it could also create some exclusivity. Sharing your recipes is a great way for your customers to better connect with your brand. They can live the lifestyle your restaurant sells, which could create more brand loyalty. Ultimately, it is up to you whether you are comfortable enough to share those secret recipes.
Spice Up Your Social Media Ads
There is so much you can do on social media, including running your own ad campaign. Switch up your ads. Make sure you are putting your best foot forward, using high-quality pictures or video. Consider adding a promo code as part of your marketing strategy as well. If you have a big enough following on social media, you can have your ad lead your potential customers straight to your website. This is great because it cuts out the middleman. That is great for you because you do not have to spend extra money using those third-party delivery apps.
Connect To Your Customers And The Community
Remember that though you have a bottom line, you are a person just like your customers are people too. Everyone is experiencing tough times, but you are not alone. Everyone also needs different things for a sense of normalcy. Keep that in mind. People are still looking for an experience, even if it means having the experience in the comfort of their own home. Listen to your customer’s needs and try to implement them, if possible. Take inventory of the impression you are leaving on customers and how you are making them feel.