The Rodeo Drive Committee with be launching the Beverly Hills Holiday Lighting Celebration®, taking place on Sunday, November 20, 2016! You may already be are aware of this event in general, as it has occurred for many, many years now, but this year promises to be a completely new experience, incorporating some amazing initiatives and social/digital experiences.
What makes this year’s event unique?
#RODEOGIVESBACK – a new initiative that we’ve created to bring the community together to help those less fortunate. We are inviting everyone who attends to bring an old coat (or more) to donate to our coat drive, with all coats being donated to The Salvation Army.
**There will be an hour-long show to entertain the crowd, with a celebrity host and some amazing acts, headed up by the extremely talented Megan Hilty, best known for Broadway and the NBC hit show, SMASH (other talent and acts to be announced shortly).
There is a surprise element that will enable the guests to participate and experience the Lighting as it happens too!
Taste of the Holidays, where some of the delicious local businesses will be offering samples of tasty treats that guests can then go back to purchase for their friends and family for the Holidays
Wrapped In Couture – another new element to this year’s festivities, in which guests will feel inspired the moment they step onto Rodeo Drive. All elements involved will incorporate the luxe look and feel that has come to go hand in hand with the name Rodeo Drive, and will remind our guests that what they are experiencing can truly be felt #OnlyOnRodeo
In addition, the entire look and feel of the event will truly amaze you! There will be displays throughout the street where guests can take photos and share on social media, encourage others to come out and participate in Giving the Gift of Warmth, showcase Rodeo Drive as it is really meant to be for the holidays – elegant and beautiful and relevant in today’s world!