Businesses succeed based on their promotion strategy as much as they do on the amount of money they make.
Think about it. How can your business earn any cash at all if nobody knows what you do and what you sell? Your business needs to get its name out there to represent the hard work you and your staff do, day in, day out each and every day of the week.
First of all, how do you get started with promotion? Well, build positive feelings and connections for your customers that surround your business. Your customers and everyone on the planets loves getting something for free! We all do. Freebies are a great way to boost your brand and the name of your business! Free promotion works and encourages customers to buy from your business in the future. Rewards schemes, t-shirts and small items like lanyards offered at the point of sale are great ways to build relationships between your business and customers as well as creating a buzz. Take the simple lanyard, for example, put your brand on it, view it online, buy it and then give it to your customers for a free reward for their patronage. Take this below example of the power of freebies:
‘In today’s day and age, it doesn’t take long for news to travel. Soon I started to see Facebook posts and tweets about the free drinks and apps at Bar Louie. People were making plans to get there before the grand opening specials ended. People like free stuff, plain and simple. And they’re more willing to pay more attention if they hear something from a friend. The power of social media.’
In conclusion, it’s not just about giving things away. Freebies are great but you need to be proactive about marketing on the internet to make the best of the tools you have on offer. Social media is something your business should be able to utilize right away. Tools like Twitter, Youtube and Facebook, can project your brand across the internet and rake in new customers. It’s also a great customer service platform that allows you to speak to your customers about their queries on a one-to-one basis and get them solved right there and then. It is a great way of personifying and connecting your business experience. Get people talking about your business.