It’s an unfortunate fact that the majority of the leads that you get on your website or through your other Internet marketing funnels won’t actually result in sales. More often than not, you’ll have to do something yourself to force the conversion through.
Here are some simple online marketing tips to convert more of your online business leads into sales.
Offer Incentives
Can you name anybody in your life who doesn’t like free stuff? The chances are that you can’t. It turns out that there is a good reason for this. As mammals, human beings love receiving free resources. It is fundamental to our biology to want to spend as little energy as possible and get the most stuff in return as we can. By giving people a gift, you are tapping into this fundamental mammalian instinct and, as a result, powerfully drawing them into your company. It turns out that the average Joe simply can’t pass up on offers of free stuff.
Develop An Amazing FAQ Page
Another reason why many leads don’t develop into full-blown sales is that people still have questions about your product. An excellent way to get around this problem is to have a highly developed FAQs page. Take Hulu for example. Hulu has an amazing FAQs page that directs customers to the exact answers that they are looking for.
Often, developing a great FAQs page only requires bringing together your top salespeople and managers for a meeting and discussing what questions they get most often from customers.
Ask For The Sale
Asking for the sale doesn’t seem like groundbreaking marketing advice, but you would be surprised just how many companies don’t ask basic questions like this. When you think you have a potential lead on your website, directly ask them whether they are willing to make the purchase. It is interesting to watch how many reply with the word “yes” when you do this sort of thing. It makes you realize just how many leads you missed out on before. Remember, if you don’t ask your customers for their business your competitors will.
Have A Great Website
Your website is a showcase for your business. If your site doesn’t look good, it will put off potential customers, and they won’t want to do business with you. Web sites that are better designed tend to lead to more conversion compared to websites that aren’t.
Also, websites that are beautifully presented also have a higher rated conversions than those that are not.
This is where it is a good idea to seek professional advice. A great website isn’t necessarily the easiest thing to construct. You can learn more from Poet Media about what makes a fantastic site.
Avoid Ho-Hum Email Marketing
There’s every chance that your customers are already overwhelmed with email marketing. They probably get dozens of emails flooding into their inbox about one product or another every day.
Intelligent companies, therefore, attempt to make their emails stand out from the competition. This doesn’t mean creating emails that are pushy or aggressive: it means doing something clever that really grabs the reader’s attention. Things like using their name in the email title can help.