When you are marketing your business idea, if you can connect to the emotions of your customers, you will find that you can also start to build a relationship with them. People make decisions based on a variety of psychological reasons, but emotions play, perhaps, the biggest part. The question for business owners is, then: how can you connect to those feelings? We’re going to take a closer look at some of the methods successful marketers are using in today’s business world today – so let’s get started with some of the basics.
Talk to your customer in their language
Most marketing plans will fall flat if you don’t have any idea of who your ideal customer is or their demographics. But you also have to talk to your client in a way that appeals to them. It’s vital to develop, maintain, and adapt your tone of voice so that you are making your brand sound personal to the precise people you are targeting. Don’t speak to the mass market or try to appeal to everyone out there – develop a single buyer persona and speak to only them.
So many businesses use dry, dull language in their marketing materials. No one speaks like that in real life, yet so many companies use this type jargon, and boring business speak. You can really stand out and start making connections if you offer something different, and humor is one of your best options. It’s not always appropriate, of course – accountants or legal firms need to be serious. But if your brand is looking for ways of establishing stronger connections with your audience and you can get away with being funny, you should give it a shot.
Get out and meet your audience
While the online world has given many new businesses an opportunity to reach a large audience, there is still many benefits of meeting your core audience face-to-face. According to Krulive, communicating directly with your customers in the real world can help them create memorable experiences. And those memories mean that at some point later on down the line, when they make a choice between your product and your rivals, they will be far more likely to pick yours.
Pick a side
While we are on the subject of making choices, are you making them for your marketing efforts? If you can stop sitting on the fence and choose a side of an argument, for example, you will provoke stronger responses from your audience. Yes, you will lose some customers in the process, but is that such a bad thing? Developing a niche position for yourself will help you strengthen your relationships with loyal customers who will back you even more from here on in. Consider the story of Brewdog as the perfect example of how to divide an audience, but strengthen brand loyalty at the same time.
Finally, many business blogs are full of the same old content that is available – in much better form – elsewhere. Avoid going down this well-trodden path and start talking about different, more exciting things. Invest in your content and stop buying cheap posts and you will start to resonate better with your audience.