The online presence of a company is imperative to its success. Any business that isn’t putting the necessary amounts of time and money into their marketing strategy will soon find failure at their door. That being said, that doesn’t mean that it’s only online where business leaders should be focusing their energies. The offline world can still be a terrific place to market your business. It may require a little bit more effort, but explore the options and you might just find it yields surprisingly positive results.
Into the Hands
If your business is in a populated area, then don’t discount the idea of sending people out to the street for some foot traffic marketing. It can be as simple as creating some informative, high quality flyers and handing them out to the people passing by on the street. This tactic works best if you’ve recently launched or if you’re holding a special promotion.
You’re essentially trying to capture everyone rather than target a specific demographic. Though it is a good idea to hand them out in an area of the city frequented by your targeted demographic.
In the Post
Direct mail marketing is an underrated, highly successful way to market your business. If you’ve already got a list of past customers, get in touch with print and mail services and design personalized envelopes and letters that you can send out to them. You already know they’re interested in your business as they’ve bought from you before, and it’s much easier to market to past customers than to new ones. You should have a wealth of data about this demographic, so design your posted marketing with their goals and interests in mind.
Pop Up Stalls and Freebies
This is a bit more exciting than just handing out flyers on the street. If you’ve got a new product launch, have sample sizes made and have a pop up event in a specific part of town. People love receiving freebies. Their engagement will create a buzz about your company. Hire a couple of highly energetic team members on hands to hand out the samples and answer any questions.
Get Involved Locally
There’s more potential to get involved in your local area than you might realize. If there are local events taking place, get involved either by way of donations or participation. Christmas tree light events, for example, draw the whole community out to one area. You should be there to make sure you’re there to be seen.
Anywhere, Everywhere
If you’re a small business owner, then you probably don’t have the budget to market as much as you like. Remember, you can market anywhere and everywhere, to anyone you talk with. If you carry business cards around with you, hand them out to everyone you have a positive conversation with.
When it comes to marketing, every little helps. If you’re able to get the word out then who knows what it could lead to?