How To Improve Your Brand’s Visibility

How To Improve Your Brand's Visibility: #beverlyhills #beverlyhillsmagazine #bevhillsmag #brand #businessbrand #brandvisibility #business #giveaway #businesssucess

Sometimes, it can be difficult to find a way to make your brand stand out from the crowd, especially if you are new to the industry. Thankfully, there is plenty of advice for first-time business owners available online, that can help your company grow from strength to strength.

It is important to remember that overnight success is very, very rare. Usually, you have to devote a large amount of time to your company, allowing it to grow organically, reaching new customers, and building up a client base as you move forward. However, there are several things you can do to speed the process along, helping your brand gain more visibility. 

1. Utilize Social Media

Social media is perhaps your most effective tool in reaching a wider audience – as it allows you to connect with people from all ends of the world in just a matter of clicks. Therefore, it is essential that you invest money into your social media channels, whether this means paying for promotions or hiring a social media content curator for your accounts. 

When running your social media, here are some things to remember. 

  • Consistency is key. If you don’t post enough, followers may get bored and unfollow. An inactive account is not a sign of professionalism, and will not draw in more followers.
  • Don’t overwhelm your followers. Post to your feed no more than once a day. You can upload slightly more frequently to your stories, but shouldn’t use them every day. 
  • Ensure your posts are relevant to your brand/company. This is the reason why your followers chose to subscribe to your content.
  • Mix it up. Don’t post the same thing every day. Use a mixture of text, reviews, images, and even videos to catch the eye of your followers.
  • Ensure your feed is cohesive – use the same filters on your images and the same colors in your graphics – this makes your page look more professional.
  • When on Instagram, make the most of hashtags to improve visibility.

2. Host a Giveaway

A giveaway is a great way to increase both your social media following and your brand’s visibility and is sure to increase your company’s site traffic too. For example, you can group together a bunch of your most popular products and share the image on your social media. Then, for a chance to relieve the products, an entrant must like and share the image, alongside following your account. This has been proven time and time again to draw in more followers, and make more people aware of the products you have on offer, thus increasing the likelihood of a sale.

During a giveaway, you may also want to include some specific promotional products that are adorned with your brand’s logo. When customers use them, they are promoting your products in their daily lives, thus improving your brand’s visibility. Thankfully, there is plenty of information available online that can guide you through the process, ensuring that you know what mistakes to avoid with promotional products and how to use them to your best advantage.

Amani Mutuma
Amani Mutuma is a professional content writer who helps small businesses & bloggers make a positive impact in the world. He’s passionate about personal development and aspires to help people grow through his writing. Connect with him on Instagram or Twitter.
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