Companies often use sign designs to advertise their products and/or brands. Some companies have the same product as the competitor, but they outdo them by creating an ultimate sign design that will attract people passing by or walking in front of their shop. Here, we will discuss how you should choose the best sign design for your business.
Why is sign design important?
Sign design is very important because it can help brands or companies reach more customers. It’s impossible to reach many potential customers with simple signboards that just display the company name and address. This is why people use design services for quality sign designing. You need an effective sign design, so people can remember your brand and understand what products and services you are offering.
Has sign design improved over the last few years?
In recent years, there have been a lot of technological advancements that gave way to an increase in creativity when it comes to designing boards and other types of sign designs. People are now able to easily make their own boards using technology, which is unlike before where companies would get custom signs created for their brand or business in order to reach more customers uniquely, such as creating life-size signs of animals holding objects like fish.
What makes a good sign design?
A good sign design is one that represents the brand in a simple way. It’s important to make sure that your board or signage doesn’t have too many words, or it can be difficult to understand. In addition, you need to make sure that these types of boards are creatively designed, so they will attract more people. With an attractive sign design, more customers will want to check out the store and create long-term relationships with the brand, which can help improve sales in a big way for businesses.
1. Define your brand
First, you need to establish the identity of your company. This can be done by writing down some sentences that describe your business. You need to determine the tone of your brand as some brands are known to be very casual while others are formal. Establishing the identity of your company is very important because it will help you convey what you want through a sign design. This way, people can understand the message without paying too much attention to it.
2. Be consistent with color usage
Different businesses use different colors in their ultimate sign design to express themselves and this is okay as long as they are able to maintain consistency in terms of color usage between their signs, website, advertisement materials, etcetera. It might be difficult for some people, but if they want to attract people to their business, they need to be consistent. For example, if a fast-food restaurant uses yellow and red as their brand colors, you can use those same colors in your sign design.
Different businesses use different colors in their sign design to express themselves and this is okay as long as they are able to maintain consistency in terms of color usage between their signs, website, advertisement materials, etc.
3. Use less text and more graphics
Many businesses use a lot of texts in their sign design. This isn’t a good idea because it can confuse people, and they might not understand your brand. Instead of using text, you should use graphics that represent the business, product, or service that you are selling. For example, if you are selling fitness centers for women, you should integrate some images of fit women in the sign design to attract more customers.
4. Make sure the font size is readable
The fonts that you use in your sign design should be easy to read. For example, if the font type is too small, and it’s not very clear, people might not understand what your brand is all about. You need to make sure that your sign design is readable because it can prevent people from taking their attention away from your sign or business.
5. Choose a sign design that is not complicated
You should choose the most simple sign design that you can. This way, people will understand what your brand is about, especially those who are loyal customers. Those who are new to your brand might want to learn more about it by coming inside the store or checking out your website. You should make sure that your sign design isn’t complicated, as this might scare potential customers away from doing business with you.
A lot of companies are using signboards to express themselves, but they need to make sure that the signs are easy to read and understand. An ultimate sign design is important because it will help attract more people to your brand, especially those who are loyal customers.