Global fitness and lifestyle brand Reebok joined style icon and fitness enthusiast Gigi Hadid to host a holiday-themed experience to celebrate 2017 and storm into the new year with renewed energy and inspiration. From fitness and fashion, the brand and superstar Gigi Hadid shared an ambitious vision for women to be the best version of themselves physically, mentally and socially in 2018 and beyond.
Transforming a New York townhouse into the ultimate Reebok holiday hideaway, Gigi ushered in festive cheer for the holiday season, speaking candidly about her personal achievements in 2017 and sharing her goals for the new year ahead.
To demonstrate how she will work to be her own best self for the new year, Gigi invited some of her closest friends and collaborators to join her at the event – fitness trainer Rob Piela from New York’s famed Gotham Gym, sought-after stylist Mimi Cuttrell, leading makeup artist Erin Parsons and world-renowned hairdresser Bryce Scarlett. The group discussed how they will work together to push the boundaries to redefine how we see sweat and style in the new year.
Reflecting on the past year, Hadid shared, “I’ve been a lot more in touch with what makes me happy and at peace. I’ve been honest with the people I work with about what makes me best mentally so I can be my best physically and at work. I’ve stood up for myself. I’ve also learned to not put your gold in the shadow; celebrate yourself. You can still be kind and humble, but celebrate yourself.”
Looking ahead to 2018, Gigi unveiled that she will continue to challenge herself by “doing more that scares” her.
During the experience Gigi also showcased her favorite Reebok products, highlighting the Reebok Classic Leather Sneaker and Reebok Lux Legging as her every day essential style pieces that will carry her through the festive season and into 2018. On this subject, Gigi said, “It’s so important for me to be comfortable…if I’m not comfortable, I feel less confident.”After revealing that cinnamon and gingerbread evoke her favorite holiday memories, Gigi led guests in her best loved festive activity – gingerbread decorating – creating gingerbread women with guests, putting an empowering twist on the festive favorite.
Touching on her other favorite holiday traditions, Hadid added, “I handwrite cards to everyone at Christmas. I always remember cards. I keep every card everyone sends me, they mean a lot to me.”
Gigi handed personalized gift-wrapped Reebok gifts to every attendee, adding a personal touch with beautiful baubles that included empowering, handwritten ‘intentions’ for the new year.
The latest Reebok Women’s collection, as worn by Gigi Hadid throughout the event is available now at Reebok.com.