Breaking The Power of Limiting Beliefs
The power of the human brain to transform and heal is extraordinary, and no one understands this better than George Haymaker III. As a certified neuroscience coach and neuro educator, George has dedicated his career to helping individuals rewire their minds. Additionally, he tecahes others how to break free from self-destructive behaviors, and unlock their full potential.
His personal journey from addiction to transformation has given him deep insights into how the brain functions, how negative patterns form, and—most importantly—how they can be changed. In this exclusive interview, he shares the science behind personal growth and how anyone can harness the brain’s ability to change for a more fulfilling life.
LISTEN TO THE FULL PODCAST EPISODE HERE
Beverly Hills Magazine: We are thrilled to welcome George Haymaker III, a certified neuroscience coach and neuro educator. George has dedicated his career to understanding the science of the brain and helping individuals break free from limiting beliefs, enhance their cognitive function, and unlock their full potential. His work combines neuroscience with personal growth, offering a unique perspective on how we can rewire our minds for success. George, welcome it’s so great to meet you!
George Haymaker III: Thank you. It’s great to be here.
Beverly Hills Magazine: Let’s start with your background. What led you to become a neuroscience coach and neuro educator?
George Haymaker III: It’s a bit of a long story. I’m 65, so there’s been quite a life journey. I was an entrepreneur for over 35 years, working in a number of industries. Along the way, I developed an addiction to pain pills and alcohol. I hit rock bottom about 12 years ago. Addiction is difficult to overcome, and my struggle forced me to evaluate my life and figure out how to change it.
I realized that addiction is essentially a brain malfunction, and I became fascinated with how I could reprogram and rewire my brain for a healthier and more meaningful life. That led me deep into neuroscience. As I learned more, I recognized that my story shouldn’t just be about me. I wanted to take everything I had learned and share it with others to help them transform their lives. That’s what I do now, and it has given me a true sense of purpose.
Beverly Hills Magazine: That’s such a powerful journey. You mentioned addiction being a brain malfunction. Can you explain the neuroscience behind this?
George Haymaker III: Absolutely. Many addictions and unwanted behaviors stem from childhood experiences. A lot of our thought patterns are formed early on, before we even have the cognitive ability to process them. If someone grows up in a dysfunctional home—whether due to substance abuse, neglect, or emotional trauma—the brain wires itself to survive in that environment.
As children, we don’t have the capacity to filter or analyze our experiences the way an adult brain does. These experiences get imprinted in our neural pathways, forming thought patterns that shape our identity and reactions. As we grow older, those patterns persist, often manifesting as addiction, anxiety, or other unwanted behaviors. However, the good news is that the brain has the ability to rewire itself—something known as neuroplasticity. This means we can intentionally create new neural pathways that better serve us.
Beverly Hills Magazine: So, these thought patterns are ingrained in childhood, but they can be changed. How does someone go about reprogramming their brain?
George Haymaker III: The first step is recognizing that change is possible. Our brains are malleable, and just as they adapted to a negative environment, they can adapt to a positive one. The key to change is repetition. Just like learning a new skill—whether it’s a language, an instrument, or a sport—rewiring your brain requires practice.
For example, journaling is a powerful tool. If someone has a persistent negative belief about themselves, they can consciously rewrite that belief into a positive one and repeat it daily. Over time, this creates new neural connections. Other techniques include mindfulness, meditation, and cognitive behavioral therapy, all of which reinforce healthier patterns of thinking, feeling, and behaving.
Beverly Hills Magazine: That’s fascinating. So, for someone who feels stuck in old thought patterns, what would be your top advice?
George Haymaker III: First, start by identifying the thoughts and behaviors that aren’t serving you. Then, decide how you would like to think and feel instead. Once you have that clarity, begin practicing your new way of thinking every single day.
Second, be patient. Rewiring the brain doesn’t happen overnight. It takes repetition and consistency. And third, surround yourself with positive influences—whether it’s a coach, mentor, or supportive community. Change happens more effectively in a nurturing environment.
Beverly Hills Magazine: That’s great advice. How can people work with you if they want to begin their transformation journey?
George Haymaker III: I offer coaching and consulting to help individuals identify and reprogram their limiting beliefs. They can be accessed on my website. Whether it’s overcoming addiction, breaking free from negative thought cycles, or simply improving cognitive performance, I help people navigate that journey. They can reach out to me through my website or social media to learn more.
Beverly Hills Magazine: George, this has been an enlightening conversation. Thank you for sharing your expertise and insights with us today.
George Haymaker III: Thank you! It’s been a pleasure.
George Haymaker III’s work serves as a powerful reminder that we are not bound by the past or the limitations of our minds. Through neuroscience, repetition, and intentional thought patterns, we can reshape our behaviors and create new pathways toward success, fulfillment, and lasting change. His insights demonstrate that true transformation is within reach for anyone willing to put in the effort.
He is a business leader in his own right, bringing light to an otherwise neglected life changing realm of thought. Finally, by understanding how our brains operate, we can take control of our mental landscape and design a future driven by purpose, clarity, and resilience.