Fads Or Fashion? Business Trends Of 2017

Fads Or Fashion? Business Trends Of 2017
Fads Or Fashion? Business Trends Of 2017

( Image by © Fuelrefuel / Wikimedia Commons)

The difficulty with running a business is the sheer mass of processes. Just when you think you have one thing in the bag, another pops up from nowhere. To stay one step ahead, it’s vital that you keep on top of the trends. The problem is some fashions are here to stay and others will be tomorrow’s takeout paper. So, how are you supposed to know which ones to embrace and which to reject? Luckily, you don’t have to because this post does all the hard work. Your job is to continue reading and implement to achieve success by avoiding the failures. Are you ready? Good, let’s go.


Okay, so ‘e-dealing’ isn’t a term that you will find in the Oxford English Dictionary. Still, it’s a pretty easy theory to understand. In an industry reliant on technology, businesses are using software to make deals. Instead of meeting face to face, they talk via the phone or mobile apps like Skype. The benefits are obvious as it saves time and cuts cost on business trips and expenses. The problems aren’t as clear cut, yet they exist nonetheless. Cutting a deal remotely means there is a lack of personality. There is no way to see the way they act or to use your character to secure a quality agreement. It’s purely androgynous, and businesses are losing out as a result.

Verdict: Fad


As far as technological advancements go, this is one of the most popular in the last two years. Only in the past couple years has m commerce become a thing, and it’s down to the rise of smartphones. Nowadays, people use their phones for everything, including shopping. They don’t have the time to visit the store, so they do it online to save time. A business can benefit massively from this change as it opens up a new revenue stream. Plus, it means the company can always be open 24/7, and there is no need for a physical store. Put everything together and you get more money and fewer expenses.

Verdict: Fashion

Data Collection

If the NSA and GCHQ can do it, why can’t your business? The reason people collect data is down to the fact it helps further their agenda. The term is known as smart data, and it’s the only information businesses want in 2017. Today, firms see the short-sightedness of collecting as much data as possible if they can’t read the language. Instead, companies digest the info which gives them an insight into the customer’s minds. The result is that said firms can use the facts to personalize the customer’s experience. A personal experience is one which adds much more value than a generic one.

Verdict: Fashion


In simple terms, human automation is live chat technology operated by employees. Whereas automated software was once a good idea, it annoys people in 2017. For one thing, it doesn’t work on its own. Plus, it’s time-consuming and counterproductive. With a human manning the reigns, all of the negatives fade away. Therefore, the automated systems can increase response times and improve the user’s experience.

Verdict: Fashion

Jacqueline Maddison
Jacqueline Maddison is the Founder and Editor-in-Chief of Beverly Hills Magazine. She believes in shining light on the best of the best in life. She welcomes you into the world of the rich and famous with the ultimate luxury lifestyle.
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