Are you eager to appeal to high end clients as a contractor seeking luxurious services? Then you need to position your company the right way. It is essential that these clients feel you can deliver the right solution. To do this, you must focus on evolving and changing your business brand.
The right choices will help establish your company as a strong option for wealthy clients.
Why should you do this? If you appeal to high-end clients, you can earn more from one project than multiple contracts. Appealing to high end clients will ensure you can increase profits with less work required. Here are the key options we recommend.
Set Up Offices
First, you should set up offices for your business. Contractors often assume they don’t need an office. That’s understandable because by not purchasing or renting an office, you will cut costs. Contractors are also constantly on the move. They are not always based in one location. The arguments are compelling, but high-end clients expect to be an office. They want to sit down for a pitch in a luxurious setting. You need an office to impress these clients. If you don’t, your business will seem unprofessional. However, you shouldn’t pay for a traditional office.
Instead, explore modular buildings for sale. Modular buildings are mobile and can be set up quickly. The interior of a modular office can be impressive and stylish, ensuring you make the right first impression.
Set up a modular building at the location of a project or worksite. By doing this, you can avoid clients meeting you outside. Instead, you can set up a luxury environment to discuss everything. Modular buildings are available on any contractor budget. They will provide significant benefits for your business.
Alternatively, you should consider virtual office solutions. This fills the gap left in your brand identity if you dont’ purchase an office.
Focus On Marketing
You should always think about marketing when appealing to a specific target audience. This is crucial for high end clients. They will always look for the business that stands out the most. You should explore direct mailing lists. Direct mailing ensures that you can market your business to people who match specific demographics. This includes:
- People with particular assets
- Consumer with a certain income
- Customers with particular past purchases
Through direct marketing, you can fine tune your promotional strategy. You can focus your resources where they will count the most.
In terms of a broader marketing strategy, you need to strike the right tone. This will help you appeal more to luxury clients. Think about how you are and what you can offer. Consider your USP and why they should choose you over other contractors offering luxury services. The right marketing agency will help you craft the right message.
Do be aware these elements should be clear in every aspect of your brand identity. This includes your website, your social media marketing and every interaction you have with a client. You should consider writing a style guide if you use outside support in your business model.
Client Support
It is critical that you provide the right client support to reach high-end clients. 80% of clients will check reviews before committing to using a service or solution. High-end clients are no different but they will also rely on direct referrals. It is critical that past clients are delivering the right message about your business.
In terms of client support, you should use a call handling solution. This will ensure that your business seems professional. It will also keep turnaround and response times low. High response times will suggest an overwhelmed business. Or, that you are unable to handle larger contracts.
Fantastic Website
Another element to consider is your business website. For many clients, this is the right impression they will receive of your business. It needs to be the right one.
A slow website or one that performs poorly will send the wrong message. You need to think about your structure too. A poor structure will leave clients feeling like they are stuck in a maze. Don’t forget, the time of high-end clients is valuable and they know this. They won’t waste it searching around your website. Use an expert website designer to avoid issues. They can complete all the work for you and ensure your site hits the target.
Latest Tech
To appeal to high-end clients, utilize the latest tech in your business. This will demonstrate that your business is both modern and contemporary. Modern ideas are closely associated with luxury living and lifestyle. As such, this is a smart choice for brand synergy. Anything you need you will regain in higher sales from more lucrative clients. What technology should you use to appeal to these clients?
You should invest in VR technology. VR is more than a tool used for gaming. It can be the ultimate marketing strategy. Use VR to demonstrate what a finished project or constructed property will look like. Let them reach out, feel and touch a future building you will create. VR tech is a common addition for high-end contractors.
Cloud technology is another key piece of tech you need in your business model. Cloud servers provide instant updates on projects. With the cloud, you can always deliver key information to clients without delays. High-end clients expect immediate engagement and even faster results.
Setting up an app is another smart choice. Put the solution you provide at their fingertips.
Using this advice, you can ensure that your contracting business appeals to high end clients. Doing so, you can guarantee that you attract their interest. You will also earn the contracts of larger projects.
Remember, the first impression is key here. The right first impression will set the path towards a future sale. You must think about the key elements at play. This includes aspects such as:
Office curb appeal
- Brand messaging
- Marketing
- Client service
Hit the right marks with these elements of your business and you will always gain more attention from high-end clients.
