Los Angeles-based fine jewelry brand EF Collection announces the launch of an exclusive collection for fitness brand Soul Cycle. These limited edition pieces were custom designed for Soul Cycle, incorporating brand elements such as their signature yellow and “SOUL” logo. The 10 piece collection will consist of earrings, necklaces, bracelets and rings, all in 14k yellow gold featuring enamel, diamonds, and multicolored sapphire stones. The collection will start at $225 for a multicolor sapphire and 14k gold single stud earring, ranging through $1125 for a multicolor sapphire and 14k gold bracelet. The collection will be sold exclusively on soul-cycle.com
“I liked the idea of pushing the boundaries of where customers can purchase fine jewelry,” says Emily Goldstein, designer of EF Collection. “And with the continued success of Soul Cycle establishing themselves as a lifestyle brand, fine jewelry is a natural next step.” Though designed with cyclers in mind, Emily envisions this collection as 24/7. “I designed the pieces to be super wearable, and they definitely can be worn outside of the Soul studio! The beauty of these pieces – as with so much of the Soul gear – is that they are fun and easy and can really go with anything. Take the huggies for example. They’re not large or dangly so they won’t be in your way during an intense workout. But they have a great pop of color so why not wear them out to dinner to punch up your outfit?”
While this collaboration might seem unexpected, both brands have important ties to the Los Angeles-area community. Emily was born and raised in LA, where she founded her company in 2010 and it has been headquartered ever since. Soul Cycle has a handful of studios in the LA vicinity. Additionally, both brands have garnered celebrity followings during their respective years in business, with an overlapping sector which includes the likes of Jessica Alba, Charlize Theron, Lea Michele, Katie Holmes and Emmy Rossum. “I can’t wait to see who wears the jewelry,” says Emily, adding, “bonus points if they wear it to Soul Cycle, of course.”
The collection will be available for a limited time on soul-cycle.com starting February 5th, 2019.
