Sales funnels are naturally going to come with plenty of work. Unless you get your sales funnel completely done for you, expect to roll up your sleeves and put in the time to create your work of art.
When it comes to the creation process, you’ll also need to create many landing pages in the process. Lead generation pages, sales letters, checkout pages, upsell pages, download pages, memberships, and sometimes even complete webinar pages.
This is brought up not to dissuade you from creating a sales funnel. Rather instead, to give you a good idea of what to expect when it comes to the creation process of your sales funnel.
So after everything is said and done, should you add a logo for your sales funnel? This article is dedicated to answering that question along with giving you the pros and cons of adding logos throughout your sales funnels.
The Argument Of Sales Funnels And Logos
When it comes to most marketing questions, the more variables are to the answer, the harder it is to get a straightforward answer. In this scenario, an easy answer to: do you need a logo for your sales funnel, is going to be “it depends”.
But what exactly does it depend on? Here are a few key aspects to keep in mind before deciding to get a professional logo created for your newly built sales funnel.
Your Sales Funnel Pricing, Overhead, And Costs
When it comes to online business ventures, costs are often a very big objection. It’s for good reason too, as many people who are ambitious to start online just don’t have the funds to invest in the necessary education, resources, and tools.
Let’s take a look at some of the essentials for starting an online business with sales funnels. First, you have to consider the sales funnel software pricing required for creating your landing pages. Most top-of-the-line tools start at around $100 per month.
If you don’t end up using an all-in-one platform, then you’ll be looking at possibly more software expenses in the form of an email marketing autoresponder, membership platform, or even a webinar solution. Software tools like this can really add up over time.
Fortunately, the pricing doesn’t need to be a big objective anymore when it comes to creating a logo. This is simply for the fact that you can always just design a free logo online.
So as long as you have your other online business prices and costs covered? Definitely go ahead and add that fancy logo across all the landing pages of your sales funnel.
Do You Want Your Brand To Be Widely Recognized?
So who doesn’t want more recognition? Funny enough, there are many products, offers, and marketers out there who don’t put a very big emphasis on their brand and creating a logo. If that sounds like you, then yes, you’ll probably not want to utilize a logo in your sales funnel.
On the other hand, you can’t go wrong with attaching a specific emotion, feeling, or desire to your products through a fancy-looking logo. If you don’t believe that’s possible, just think about some of the biggest restaurants in the world. When I say the Golden Arches, you know exactly what I’m referring to.
Are Logos An Essential Part Of Your Sales Funnel?
This is a very debatable topic when it comes to sales funnels and generally making sales overall. Many marketers state that the offer and sales letter are going to be the best things to focus on. After all, that’s what can allow you to make the most amount of sales.
On the other hand, people believe that having an impressive logo and overall nice-looking sales funnel helps build trust. The process of building trust, allows you to convert at a much higher rate and make more sales.
So while logos may or may not be essential, the following question usually follows, what are some of the essentials when it comes to creating a sales funnel?
Sales funnels typically start off with the lead generation page, which is certainly essential. However, it doesn’t stop there. After the form has been filled out, the visitor will get directed to a highly related offer.
This could be an offer that the owner of the sales funnel is selling themselves, or simply an affiliate offer. In this scenario, the main goal is simply making a sale.
High converting sales funnels generally have many ways to attract prospects to generate leads too. Some companies go so far as to provide prospects with free information, such as eBooks or even video tutorials. Other companies provide prospects with free products that they can download from the company’s website itself.
Yet other companies send prospects to paid websites where they can purchase the product directly. Regardless of the method used to attract potential leads, all methods should be kept in mind when creating your sales funnel.
Finally, the elements of a high-converting sales funnel contain a way for the sales funnel owner to track their clicks, leads, and sales. Without any type of tracking software, you won’t have a good idea about just how well your sales funnel is performing. A good tracking system should be easy to use, provide statistics easily, and allow the owner to easily make adjustments as needed.
Without those necessary elements, your sales funnel is going to be doomed before it ever gets started.
So Is It Worth Using A Logo In Your Sales Funnels?
We’ve talked about quite a few different reasons why you may or may not want to use a logo in your sales funnel. It could be an issue for pricing, convenience, or recognition. At the end of the day, it’s not going to hurt to add a logo throughout your sales funnel.
Just make sure that you put most of your focus on creating a high-converting offer. The more unique your offer is, the less you have to sell it overall. Plus the more high-converting your offer is, the more affiliates will want to promote it for you. It’s a win-win.
So if you feel like your sales funnel won’t be complete with adding a professional-looking logo to it? Be sure to quickly create one and add it to your sales funnel as soon as possible.