In the LA fashion landscape, often dominated by global brands that simultaneously court and mock their upscale clientele, DJENDELI’s “Act Two: Adagio” collection emerges as a compelling and refreshing counterbalance. It boasts a rich, unique, and diverse palette that elevates the style and glamour of LA fashionistas, respecting the city’s rich fashion heritage that echoes the allure of Old Hollywood. This collection is an homage to iconic women in music, brought to life by an independent, local upstart brand. Established just three years ago, DJENDELI has matured into a brand of artistic sophistication, presenting a collection that would be equally at home on any Paris runway.
At the heart of the Adagio Collection lies a profound homage to legendary women in music, including icons such as Sade, Lauryn Hill, Mariah Carey, and others. Each piece in the collection resonates with the influence of these musical legends, embodying their unique styles and contributions to the music world. The collection boasts a diversity of pieces, each unique yet wearable, exuding an elegance that is suitable for various occasions. From show-stopping red carpet ensembles to more commercial, everyday wear, DJENDELI offers something for every taste. This range is a testament to the brand’s versatility and its ability to cater to a wide array of fashion preferences.
A defining feature of the collection is its use of hand-painted designs on luxurious fabrics. Some pieces are adorned with musical notes from the scores of famous songs by the artists inspiring the looks, while others bear a print of designer Anthony Hamdan Djendeli’s personal CD collection, appearing as brilliantly colored striped fabric from afar. This meticulous attention to detail not only enhances the uniqueness of each garment but also underscores DJENDELI’s dedication to artisanal quality and creativity. In a bold move, each piece of the collection is sourced and handmade in Los Angeles, reflecting DJENDELI’s commitment to local craftsmanship and sustainable practices. This focus on local production sets the brand apart in an industry often dominated by global supply chains.
Central to the brand’s ethos are themes of women’s empowerment, vividly brought to life in a stunning 10-minute presentation video shot at the historic Alex Theatre in Glendale. Accompanied by an original score featuring Natacha Atlas, the presentation flows through segments representing female music icons of the past and present, weaving narratives of female strength and harmony with a strong message of peace. DJENDELI skillfully incorporates contemporary interpretations of classic Middle Eastern silhouettes, blending the designer’s own cultural heritage with modern design.
Despite its relative youth, DJENDELI exhibits remarkable maturity in design. The Adagio Collection showcases a nuanced understanding of fashion, with its sophistication and thematic depth signifying the brand’s rapid evolution and its potential to influence future fashion trends.