What are the different roles that a business owner should be familiar with? Every entrepreneur has to have a little knowledge of most things, because they are the ones running the business, most often. They often have to have vision and passion as well as look to the future? How can they make their business more sustainable and do they need to go digital? Dee Agarwal talks about this in much more detail. Here are some main pointers to help your business when thinking of improving their current standing:
- Marketing and advertising – these are the actions that the business owner does in order to get customers interested in the products and services that the business offers. Differentiation and branding, managing a Facebook page, writing articles for a blog, website, SEO (organic promotion of the website in Google), advertising, videos, networking and more.
- Sales – After the interested party has arrived at the business (arrival at a physical store, entering an online store, phone call or message), the sale transaction takes place in which the customer pays for the product or service.
- Money management – In this role, the business owner knows, understands, plans and manages the expenses and income in the business, the rate of profitability, cash flow, collection from customers, payment options and more.
- Product Development – Whether the business sells a product or service, part of the business owner’s time is devoted to developing new products or services.
- Administration and coordination of meetings – this role is quite self-explanatory. Today there are several solutions for automating appointments.
- Graphic design – isn’t it true that Facebook has no message without a picture? So the business also needs photography and image design, presentation design, website design, packaging branding and more.
- Operations and logistics – everything related to inventory management, deliveries, ordering raw materials and packaging, product preparation and more.
How do you begin to recognize and learn all of these roles? They are already beginning to be interested in marketing, sales, money management and running a business. Join Facebook groups in the field, read a lot, talk to independent people you know, find the professionals you want to advise you on when to take the plunge and start the business. The more prepared you are, the easier it will be.
Marketing is the collection of actions we take to bring customers to the business, but not only. Marketing is also all the decisions we make about our product prices, product types, their positioning, our target audience and more. Through marketing, we will expose the business to potential customers and create an emotional connection between them and the business, and the business owner. It is worth preparing a detailed marketing plan, which includes the marketing channels in which the business owner will operate, the nature and frequency of activity.
It is important to operate in multiple marketing channels and not put all your eggs in one basket. The classic marketing channels are a business Facebook page, an image site or a web blog, an email mailing list, marketing in Facebook or Instagram groups. Let your audience know what you’re doing to step into the modern world. Of course, the marketing channel needs to be tailored to help your business and the target audience.