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Segmentation is a powerful tool for understanding the behavioral patterns of website visitors. It aids in dividing all users into segments or into smaller groups and focusing on the needs of each individual group. This, in turn, will allow you ...

What are the different roles that a business owner should be familiar with? Every entrepreneur has to have a little knowledge of most things, because they are the ones running the business, most often. They often have to have vision ...

Are you considering setting up on social media? It can be a very lucrative avenue for your brand in terms of the ability to engage with your followers, make personal sales, develop brand loyalty and grow your brand presence overall. ...

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