The Rodeo Drive Committee, which was founded in 1972 with the mission to preserve and enhance the reputation of Rodeo Drive as one of the premier luxury, shopping and visitor destinations in the world, today announced the appointment of AGENC, Inc., formerly known as Caravents, Inc., as its agency of record. In partnership with the Committee, AGENC, Inc. will direct a slate of experiential and digital marketing, sponsorship acquisition and public relations effective immediately.
“With AGENC Inc.’s award winning track record in producing memorable experiences and social media savvy expertise, we look forward to the vision they will bring to Rodeo Drive as it evolves and continues to be at the intersection of fashion, luxury and entertainment,” says Mark Tronstein, President of the RDC.
Together, they will execute the annual signature events, including Beverly Hills Holiday Lighting Ceremony®, Rodeo Drive Walk of Style® and Rodeo Drive Concours d’Elegance®. In addition, AGENC Inc., will create new programs that cater to the next generation of luxury shoppers.
About The Rodeo Drive Committee
The Rodeo Drive Inc., also known as the RDC, is a non-profit organization. Comprised of 80 luxury retailers, hoteliers and landowners, they spearhead the marketing, publicity and special events initiatives for the famed street. Founded in 1972, RDC’s mission is to preserve and enhance Rodeo Drive’s standing as a premier luxury shopping and visitor destination. The Committee works in tandem with the City of Beverly Hills and corporate partners to develop programs that generate both publicity and business opportunities. For more information, please visit rodeodrive-bh.com.
About AGENC, Inc.
AGENC, Inc., formerly Caravents Inc., is an award winning, fully integrated Experiential & Digital Marketing Agency that produces high impact, live experiences and digital programs worldwide. Launched by Founder & CEO Cara Kleinhaut in 2001, the firm quickly gained a reputation for high end design and flawless execution by producing a range of experiential and digital campaigns for ongoing clients such as Target, L’Oreal, Dior, Rodeo Drive, Marc Jacobs, Vanity Fair, Elle, Essence, Hulu, AOL and Twitter. A well-rounded corporations, they specialize in everything from lifestyle and celebrity-driven events, award shows and multimedia presentations to overall experiential + digital marketing campaigns. With AGENC Inc., impactful, socially-sharable, experiential and digital storytelling is always at the forefront. For more information, please visit agen-c.com.