ICSC U.S. Maxi Awards
ICSC U.S. Maxi Awards

In keeping with its tradition of recognizing and honoring the premier marketing, community outreach, sales promotion, NOI enhancement, and new media efforts within the U.S. retail real estate industry, the International Council of Shopping Centers (ICSC) is pleased to announce that 50 shopping centers and 24 shopping center companies within the continental U.S., were awarded the industry’s highest marketing honor – a U.S. MAXI Award. All winners represent the highest caliber of marketing excellence and exemplify collaboration, execution and achievement within the retail real estate industry. ICSC announced the 2014 winners for the first time ever during its RECon Convention, May 18, 2014 at the Encore Hotel in Las Vegas, NV.

The U.S. MAXI Awards not only enhance and compliment the other industry regional award programs offered by ICSC, but provide information and insight to the entire retail real estate industry on what it takes to achieve the highest level of recognition in marketing and specialty leasing within the U.S.

All U.S. shopping centers and shopping center companies, marketing directors and/or general managers were eligible to receive an award. All award winning programs were implemented between January 1, 2012 and January 31, 2014.

All 2014 Gold U.S. MAXI Award winners are now eligible to win ICSC’s VIVA Best-of-the-Best (Vision, Innovation, Value, Achievement) Awards in 2015. The ICSC VIVA Best-of-the-Best Awards recognize the shopping center industry’s most cutting-edge properties, innovative solutions and creative responses to market trends, throughout the world.

Cool US Shopping Malls

These are the gold winner in the Traditional Marketing category: CBL, “Holiday TV Captivates Viewers” campaign; Cafaro Company “Malls and Retailers Unite against Bullying” campaign; Macerich “Macerich & Danbury Fair Support Sandy Hook” campaign, Danbury, Connecticut; Dayton Mall “Dayton Mall Snuggles Up” campaign, Dayton, Ohio; AWE Talisman’s “The Arts Initiative” campaign, General Growth Properties “Celebrate Schools!,” Saddle Creek “Season of Wishes” campaign, Germantown, Tennessee; Atlantic Station “Elevating the Experience – Signature Events” campaign in Atlanta Georgia; Oakbrook Center ‘s “Legends & Legacies: Ryder Cup Exhibit” campaign, Oak Brook, Illinois; CBL’s “Food Court Wars” garners $2.5 million in PR” campaign; Promenade Temecula “Wine Walk” campaign, Temecula, California; and General Growth Properties “Fashion’s Night Out-Vegas Style” campaign.

These are the gold winner in the New Media Category: Forest City Enterprises, “FootPath technology” campaign; Macerich’s “ Digital Network” camapign; Westchester’s Ridge Hill “LEGOLAND Discovery Center” campaign, Yonkers, New York; Tower City’s “Terminal Tower Lights” campaign, Cleveland, Ohio; Jones Lang LaSalle’s “ Kids, Inc.: Converting Likes into Loyalty” campaign; and Cherry Hill Mall’s “Let’s Give’em Something to Blog About” campaign, Cherry Hill, New Jersey.

These are gold winners in the NOI Enhancement category: Atlantic Station’s “Calling all Chef- Pop-up to Permanent” campaign, Atlanta, Georgia; Irvine Company Retail Properties “Cadillac Sponcership” campaign; Macerich’s “Kids Club Powered by National Geographic Kids” camapign; and the Outlets of Mississippi’s “ Singing the MS Story to the Tune of $24 Million” campaign, Pearl, Mississippi.

Founded in 1957, ICSC is the premier global trade association of the shopping center industry. Its more than 66,000 members in over 100 countries include shopping center owners, developers, managers, marketing specialists, investors, retailers and brokers, as well as academics and public officials. For more information, visit www.icsc.org.

Jacqueline Maddison
Jacqueline Maddison is the Founder and Editor-in-Chief of Beverly Hills Magazine. She believes in shining light on the best of the best in life. She welcomes you into the world of the rich and famous with the ultimate luxury lifestyle.
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