How to Use Social Media Tool for Your Exhibition

Just like events and exhibitions, social media can deliver numerous benefits for your brand. Social media is arguably the first and most important way of improving your brand’s recognition. However, it is all desirable and well attending an exhibition and displaying a grand exhibition stand but you need to be able to successfully entice potential customers and target audience. Social media is the proper platform to make awareness about your event and any information you may need to pass across to attendees and participant.

Here are 5 ways on how you can use social media tool for your next exhibition:


People who might not necessarily be aware of your brand or business can be reached through online awareness and campaigns. However, this can be achieved through a sponsored post, or your website page to bring about engagement and traffic. Additionally, it may even be because someone has a mutual friend who has engaged your business social media handle.

Social media profile

By employing a social media profile, you’re exposing your business to probably billions of people. But Social Media is not the only way to maximize your presence, you should also consider offline marketing, such as business cards or contacting the best stand builders in Dusseldorf,, to reach a different audience at the events or fairs you attend. However, the large traffic of potential customers is currently on the Internet. You can also maximize posting updates on your social media profiles.


You can maximize the use of hashtags applicable to the event or tagging the event itself is an effective tool to fully maximize social media. Additionally, industry experts and customers will likely be following these hashtags, meaning that if you post and update using the hashtag, they may be much more engagement to know about your event and also the location without having to go through any hassle.

Social media give-aways and competition

Do you know that give-aways and competitions are a remarkable way to generate visitors and increase brand awareness whilst at an exhibition? However, not only is it most effective at enhancing brand recognition, it as well gives a tremendous impression on your site visitors which facilitates building long-lasting relationships with your target audience.

Broadcast messages

To make the most of this increase in traffic, ensure you maximize broadcast messages on platforms like Facebook and Instagram, to reach a larger audience at a single pace. Trust me, your target audience are mostly attracted by what they see, hence you have to prove that you have an incredible customer service skills.  This presents your brand as professional and will immediately place you a step ahead of your competitors in the industry.

Of a truth, customers are more likely to buy from a brand that has top feedback and reviews that there are human behind the corporate commercial enterprise front, that means every little bit of positive exposure especially at face to face at exhibitions is very much pertinent.


Truthfully, social media platforms are just the right tool for your next exhibition to stand out amidst its competitors. However, there will always be a likelihood of a platform that works best for your brand or business and it is worth dedicating a small amount of time to building up followers on such platforms and enhancing your brand consciousness for you to maximize your success at a trade show.

Jacqueline Maddison
Jacqueline Maddison is the Founder and Editor-in-Chief of Beverly Hills Magazine. She believes in shining light on the best of the best in life. She welcomes you into the world of the rich and famous with the ultimate luxury lifestyle.
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