Influencers – you either love them or hate them. They’ve not had the best of press in some cases but for others, they’ve inspired many future generations to create their own careers digitally online.
The market for influencers is one that doesn’t seem to be slowing down and with many businesses looking to work with them, it’s a worthwhile career path to consider. If you’re looking to become a successful influencer this year, it’s not as easy as some would like to believe.
In fact, many influencers have had to sacrifice a lot of time and effort to build themselves a platform before it even starts making money. Here are some tips to be a successful influencer and how the influencer market is growing.
The rise of influencer careers
There are more influencers on the market than ever before and it’s a market that’s making a lot of money. Where does it stand now? Well, as of 2022, Statista reported that global influencer marketing was worth 16.4 billion USD. That’s a lot of money and therefore a lot of space available for those who may be looking to craft their own careers in this industry.
How to be a successful influencer for 2023
How do you become an influencer? Does it happen overnight? Well, not for many. Influencers will often spend a lot of hours working late nights and weekends in order to grow their profiles with engaged and dedicated followers. Here are a few tips for those who may be looking to become an influencer.
Start building your social media profiles
Social media is where a lot of influencers will make their money. Depending on the type of influencer they are and the level of influence they currently hold, this may bring in a small amount of money – or a lot.
All social media platforms have become fair game for making money off of. Instagram stands as one of the best for selling products and influencers help many businesses to do just that. Whether that’s fashion, tech, or investments, there’s an influencer in every niche on social media.
Find a niche or approach that makes you unique
Talking of niches, when it comes to being an influencer you need to find an approach that makes you unique. After all, there are thousands of beauty influencers and thousands of home interior influencers on the market already – what makes you so special?
Those who have gone viral on Tiktok or on other social media platforms have a certain approach to their feeds that make them stand out from the crowd. It’s this niche or unique approach that can be the difference between garnering a few thousand followers, to millions.
There are lots of platforms to become an influencer on. For example, this guide on how to become an amazon influencer is just one of the ways that a person can find a niche or untapped area of the influencer market.
Create a content schedule
A content schedule is a helpful way for influencers to get to grips with what type of content is being created and when. Nowadays, in order to be successful on social media, you need to be making content that’s relevant, engaging, and most importantly – consistent. For some, that can be a grid post on Instagram every day to a video uploaded on YouTube every week religiously.
Think about creating a content schedule to keep on top of everything you’ve got planned when uploading it online.
Use software and tools to help manage your content
There are a lot of software and tools out there that can help influencers manage their content. There will never be enough hours in the day when it comes to content creation and promotion. In order to give yourself the best chance of success, use platforms like Hootsuite for scheduling content.
It’s these platforms that can help make it easier for a one-person band you become an influencer. Before you’re able to outsource all of your editing or touch-ups of photos, it’s something you’ll need to do yourself – so get the software to make it easier!
Acknowledge that it takes time to become successful
Success doesn’t always happen for everyone overnight. In fact, it’s very rare for influencers to find success in a short space of time. A lot of influencers need to dedicate a lot of time to find that success and for some, it could be years in the making.
Becoming a successful influencer is challenging but it can become an easy way of making money if done correctly.