Farah Khan Ali, today one of India’s most celebrated jewelry designers celebrates 20 eventful years of her signature label ”Farah Khan Fine Jewelry”, a labour of love and a journey of the soul that she set upon way back in 1993. To coincide with this milestone, Farah also celebrates the opening of her dual level, art deco yet avant garde jewelry store also titled “Farah Khan Fine Jewelry” at the Turner Road jewelry boulevard in Bandra, Mumbai.
Today The House of Farah Khan Fine Jewelry is now in a position to make anything possible in design, with a manufacturing unit spread over 9200 sq. feet that houses 80 employees who strongly believe in Farah’s philosophy of “Where Creativity Meets Skill and Perfection Meets Excellence”.
Farah Khan Ali is a Graduate Gemologist, and renowned jewelry designer who excelled in her professional training at the Gemological Institute of America, California. “I thank God that my parents, though being connected to Bollywood, were people who came from modest backgrounds and knew that the best thing they could give me was an education and principles. My father always told me that I may never leave you a legacy but I will leave you an education because if you are educated you will make your own legacy”, adds Farah.
Today the Farah Khan Fine Jewelry Label is known for its classic yet innovative, avante garde appeal, with Farah’s signature style including the most exquisite, dazzling yet never OTT designs featuring majestic Tigers, Snakes, Insects, Floral Motifs and Egyptian Heads, encrusted with the finest quality of diamonds and gemstones. Despite having designed for some of the top Bollywood and Hollywood stars and people from India’s foremost business families, this perfectionist believes in each design being a masterpiece.
The Farah Khan Fine jewelry new store is spread over two floors and is a visual delight that one must experience. The show windows will have new themes in jewelry that tell a story behind every creation as well as create an emotional connect with the customer that goes beyond the retail experience. The store is done up in a neo classical feel to create a comfortable warm ambience yet keeping a minimal clean look. The vivid orange windows stand out along with the unusual displays that have been created to incorporate the “Alice in Wonderland” theme. Three larger than life displays stand out as they house the unusual props that serve as a backdrop for the jewelry that shines bright through the windows.
The theme “ Alice in Wonderland is about making impossible possible. It is about a magical world where curiosity makes it so much more wondrous. I believe that anything is possible and just like Alice, I day dream, except I make those dreams come true!” says Farah proudly. Maybe its my background of Bollywood that helps me to see things in a magical perspective and allows me the freedom to let my mind run creatively amuck in different directions for I come from a world of make belief, that anything is possible if you truly believe in it.
Large Columbian and Zambian emeralds, beautiful Burmese and Mozambique rubies, scintillating sapphires, precious pearls and dazzling diamonds along with various other gemstones set the tone for each beautiful signature FK jewel. Each and every piece looks like a piece of art and one that is meticulously created and finished. Signature pieces include a 92-carat Columbian Emerald Necklace suspended by a marquise and pear shape diamond chain. Other pieces include a stunning snake bracelet in coffee diamonds as it travels inside a diamond mesh and wraps itself on the wrist to create a unique piece of art. This piece took 1040 hours to craft and was created keeping the Chinese year of the snake in mind. What’s very stunning this time is the ruby collection that Farah has experimented with using blood red rubies that are accented with diamonds to form earrings, bracelets and rings. As she says “This collection is all encompassing and a collection created with all heart. Its for the fine jewelry buyer who appreciates the quality of high end gemstones and the finish that compliments such pieces as well as for the adventurous buyer who prefers to experiment with one of a kind unique pieces that tell a story.
A large stunning chandelier that drops in the center of store completes the uber luxurious look. The highlight of the store is the in-store elevator that is fitted with thousands of Swarovski crystals.
“It’s taken me twenty long years to get here and contrary to what people imagine, the journey has been an uphill task strewn with many difficulties. Up until last year, due to unforeseen circumstances and a fall out with my ex-partner, I lost everything I financially ever made, however, it was the best thing that happened to me because I came out so much more savvy in the business aspect of my work. I am driven by challenges and the more difficult the task the more I’m egged on to excel. The only reason I am sharing this is because I want more and more women to believe that one can make ones weaknesses into ones strengths. Don’t let failure dishearten. It has been a long journey indeed where I have stumbled and I have fallen but even though I made mistakes, they were mine alone just as the success has been. Today, I am proud and happy to present this new flagship store in Mumbai and I hope my patrons are surprised with every visit, enjoying and reveling in the experience of owning a Farah Khan Fine Jewelry design.
“I don’t love to design; I live to design for I know no other way to live. There is so much to see, so much to discover, so much to live for. We just have to find it. I never planned my life but I did do everything I did with dedication and passion for without passion life has no meaning. The day I discover myself, I shall cease to exist”