Edward Perotti is the world’s most in-demand celebrity party planner & event designer. As a young boy, Edward was taught not to look at the things in front of you, but to rather perceive the possibilities of what could be. Little did he know that this pearl of wisdom given by his beloved grandfather, would be the seed that would many years later blossom into a thriving career as an artful and divinely creative event producer bringing unforgettable experiences and emotional memories to the lives of people across the globe.
Last year alone, Edward managed more than 2,000 events around the world, totaling over $150 million. These soirees include electrifying performances by top artists including Ariana Grande and Nick Jonas at such landmark spaces as the Louvre and the Palace of Versailles. From the Basilica Cistern in Istanbul to the Great Wall of China, Edward and his dynamic team traverse the globe to provide comprehensive destination event services. No matter how intimate or grand the occasion, Edward Perotti imbues each event with a signature vibrant spirit to foster engaging moments in an inviting atmosphere. Through his incorporation of philanthropic opportunities and the latest green initiatives into every production, Edward is spearheading change in the event industry.
Let’s learn more from this creative genius…
Beverly Hills Magazine: Where do get your inspiration for each event?
Edward Perotti: Inspiration comes from everywhere. In a movie, I could see a scene that inspires me. I was in San Francisco and some clients of mine wanted a white party. So I saw white butterflies, and that sparked my imagination. We took a grand ballroom and completely blanketed the walls with white butterflies, white organza, and a white dance floor. We brought a lot of crystal, and created a more refined spectacular white party.
Beverly Hills Magazine: How beautiful! I love butterflies! I’ve never seen a white party done that way. You have such a wonderful gift of imagination!
Edward Perotti: That’s my niche. In 27 years in the business, I have never repeated myself. I always create something different and new.
Beverly Hills Magazine: Wow. That’s amazing. You always come up with something new and original. What makes an event successful?
Edward Perotti: If guests walk away with an experience that puts a smile on their face or an “aha” moment. There has to be an emotional takeaway; the ROO, Return On Objective. Events are meant to be positive, so a successful event for me is to use my talents to give unforgettable positive experiences to the guests.
Beverly Hills Magazine: Why are events an important part of society and culture?
Edward Perotti: Honestly they are even more important now because of technology. Events bring people together and inspire that human connection in real life. Today with Facebook, people use the term “friend” loosely. Texting does not replace physical positive human reinforcements. Bringing people together is now more important than ever.
Beverly Hills Magazine: I agree. God’s word also tells us that where there is unity, there is a commanded blessing. There is something so beautiful about being together in the spirit of celebration and joy. What struggles have you faced in your journey of success?
Edward Perotti: I’ve had to manage health issues and other things, though one of the biggest struggles has been learning to let go of control. We are human, and we can push ourselves too hard sometimes. We can break if we do that. Also recognizing that I do not have all the answers. The trick is to be comfortable and humble enough to bring others in, and create a work community while being willing to not take all the credit.
Beverly Hills Magazine: Do you have a life quote or motto, or Bible scripture you like to live by? Mine is Matthew 19:26, “With God All Things Are Possible.”
Edward Perotti: I had the honor of people Maya Angelou and one of her quotes really resonates with me: “I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” It’s so true…People will forget the meal, but not the way the experience made them feel.
Beverly Hills Magazine: What advice would you give to others aspiring event producers who haven’t taken the leap of faith to pursue their own dreams?
Edward Perotti: Do your homework. Have everything in order.
Beverly Hills Magazine: How has God played a hand in your life, or let you know that He is always with you?
Edward Perotti: I visit my grandparents’ grave once a quarter. They have been deceased for 22 years, but when I visit I feel like they’re there with me, whether it’s them or God. I have a spiritual conversation and feel reassured that I’m doing things right.
Beverly Hills Magazine: That’s beautiful. There’s actually a woman named Kat Kerr who has written the book, Revealing Heaven, and she speaks about the Portals in Heaven, where our past on loved ones can look down upon us and be as close as the ceiling to us wherever we are. So no doubt they are with you in those special moments. Have you discovered a personal purpose in what you do?
Edward Perotti: To teach people, whether they are single or couples, young or old, companies great or small that it’s all about leaving more than you take. Making others realize the importance of giving back through events such as a good and positive emotional experiences.
Beverly Hills Magazine: Do you believe you are living your God ordained Destiny and doing what God created you to do?
Edward Perotti: 100%
Beverly Hills Magazine: What do you want to be remembered most for?
Edward Perotti: For being a Father, Husband, Creative Genius, and Kind.
They say love has no boundaries. This is true for Edward. His love for the drama of theatrics has turned into a work of love, which transports hearts and minds of people to another world within a world.
From fun-in-the-sun summer BBQs and picnics, private or corporate events, to intimate or opulent weddings, Edward is the definitive expert creator of it all. With a humble heart and a positive spirit, Edward is sparking the imagination, inspiring creativity, and gifting the world with stunning once in a lifetime experiences to remember forever.