With crisis comes new opportunity, at least from an optimist point of view. When it comes to business, never have owners been faced with such a high level of uncertainty as a result of the current pandemic. But while we are indeed facing uncertain times in terms of the economy, there are still eCommerce opportunities for many companies out there. All they need to do is adjust and adapt. (Image Credit: Macrovector/Freepik)
With more and more people spending time at home, consumer behaviors have changed drastically. Focus has turned toward online shopping. eCommerce is, therefore, becoming the new standard for doing business. And companies who have turned their attention to their online platforms haven’t only survived, some have even boomed!
Here are three tips to help you find eCommerce success.
Offer Delivery at Reduced Costs
It has been proven that consumers who browse online are more encouraged to make a purchase and turn into a fully-fledged customer if the company is offering something at a reduced price. And reduced shipping costs are definitely a great way to go! While it may be slightly painful revenue-wise at first, reducing your shipping costs could result in a massive sales drive. Indeed, this results in much bigger profits than usual.
If you are a brand new business that is just starting out, or your profit margins aren’t doing so well, and you can’t really afford this option, why not try to add value to your products or services as an alternative? If you can’t completely reduce delivery costs, you could provide discounts on purchases over a certain amount or specific items to drive up sales for products that aren’t selling.
Create and Maximise Your Own Sales Funnel
Having identified your target consumers, for your eCommerce business to be successful, you need to create a sales funnel to lead your customers through. Few customers will make a purchase the first time that they interact with a company, so it is crucial to plan your funnel according to your individual business plan.
Start by creating a landing page on your platform that encourages your customers to interact and share information. To glean information, use various calls to actions such as signing up to an email subscription for monthly newsletters. Aim to drive as much traffic as you can to your landing page. And develop tools to capture customer information, such as email addresses to keep track of potential clients, using CRM databases. If you aren’t too sure where or how to start, there are plenty of resources out there to make the process a lot easier such as ClickFunnels, Kartra and Leadpages.
Consistently Stay Up to Date
One of the most important things you can do as an eCommerce business owner is to stay up to date. As we all know, SEO, marketing and optimization are crucial elements to ensuring success. However, it isn’t enough to create a marketing campaign, advert, or blog post, optimize it once, and never touch it again. The landscape of eCommerce is constantly changing and evolving, as are consumer behaviors. That’s why it is essential to stay up to date with the latest changes. Check your content daily and review the ones that aren’t performing as well. This allows you to re-optimize them to ensure better performance. To optimize successfully, use the many tools that are at your disposal. This involves everything from call tracking to understand better which of your marketing strategies are making the phone ring, to keyword research and SEO friendly URLs.