Beverly Hills has always been a favorite place for celebrities, famous personalities, and the rich and famous to get procedures done. Breast augmentation, liposuction, facelifts, and rhinoplasty are some of the most common procedures, according to the American Society of Plastic Surgeons (ASPS), with nearly 1.8 million of these aesthetic enhancements performed in the country. Of all cosmetic procedures done in the world, 20% of them are performed in the United States, with Beverly Hills being the top place in the country to avail these services. However, as more and more people stayed home, cosmetic and beauty trends started to lean towards a more natural yet tweaked look. No longer are people going to plastic surgeons, but celebrities and ordinary citizens are now going to cosmetic and aesthetic clinics to enhance their looks, rather than change them completely. This year, emerging trends in cosmetics and beauty in Beverly Hills have focused more on non-invasive procedures that enhance the natural face and body. Here are four of the most popular aesthetic treatment trends in Beverly Hills.
Lip augmentation has become the top non-invasive cosmetic procedure in Beverly Hills. Celebrities like Kylie Jenner, Hailey Baldwin, and Bella Thorne are some of Hollywood’s most popular young celebrities who’ve admitted to having lip fillers done. This procedure results in fuller and plumper lips that make women look younger and more attractive. There are generally two types of lip fillers, with one using synthetic implants and another using body tissue like fat. The procedure usually lasts for 30 minutes and recovery is fast. Per syringe, it can cost anywhere from $650 to $700, and one session would normally require one or two injections.
Fuller and More Defined Eyebrows
Thick eyebrows have been the trend for many years now and it doesn’t seem to die down. To achieve a more natural and defined pair of eyebrows, micro bleeding has been a popular procedure that’s seen on many aesthetic clinics in Beverly Hills and across the country. It is an innovative tattoo technique where a microblading artist uses tiny needles to inject pigment into the skin, very much like getting a tattoo. The result is a semi-permanent and naturally-looking pair of eyebrows that lasts for 2 to 3 years.
According to Brent Taylor, MD, who provides dermatologist services in Atlanta, showing off your natural, flawless skin is a trend that emerged during the pandemic. Heavy makeup has taken a backseat as more and more women lean towards the no-makeup look. Botox, one of the most popular treatments to reduce wrinkles and fine lines, is still one of the most popular trends. Other skin tightening and rejuvenating treatments such as laser therapy, radiofrequency micro-needling, and Platelet-Rich Fibrin are some of the treatments that are used by aestheticians and dermatologists to achieve natural and flawless-looking skin.
Cheek augmentation is a simple procedure where microdroplet fillers are injected into the cheeks. The results create cheekbones that appear higher and fuller, creating an elongated face, while also creating that attractive V-shaped profile. The face looks more youthful, healthier, and the eyes appear to be slightly lifted with more fat on the cheeks. Some of the famous celebrities who’ve admitted to having cheek fillers include comedian Amy Schumer and Friends star, Courtney Cox. For this procedure, different kinds of substances cost differently – $682 for Hyaluronic acid, and $2100 for fat graft fillers per injection.
Non-invasive cosmetic and aesthetic procedures are becoming more popular in Beverly Hills than ever. While surgical procedures such as breast augmentation and liposuction are still popular, more and more women are gearing towards the natural look. Procedures that enhance rather than exaggerate the appearance are more appreciated and trendy today, which is an obvious sign that standards of beauty are ever-changing.