Celebrities have mastered the domain of business marketing, and these basic marketing ideas will help take your business to the next level. It might seem odd to look to the celebrities for advice on how to run a business and make it a success. But it’s not really because these individuals are some of the most successful people in the world. They are the one percent, the elite and if you pay attention, they have a lot of valuable lessons that you can learn and apply to your strategies for success. Particularly when it comes to marketing and making a business well known. After all, their brand is their business.
Name Is Everything
Gordon Ramsay is one of the most popular celebrity chefs in the world today. He has made his name by appearing in television shows and become a household brand. He has also opened numerous restaurants across the globe that are worth billions. Would he have been able to do this without a strong name? Of course not! There are lots of restaurant marketing ideas if you are trying to make your food business a success. But before you try any of them you should be looking at ways you can build up your name and reputation. Only then will you fill the tables in even one restaurant.
Say what you like about the celebs but they know how to dress, and they understand what it means to be in fashion. That’s crucial for them because they are constantly judged on their appearance. But so are business owners by both clients and investors. Now, this doesn’t mean that you should get the latest custom made dress for your next business event. You should, however, make an effort to look presentable. You also need your employees to do the same. After all, clients will be judging your business on their appearance as well.
Confidence Is Key
Look at any celebrity, and you’ll see that they have confidence in who they are and what they can bring to the table. A celeb without confidence quickly gets forgotten because part of their job is the promotion. After all, Hollywood is the ultimate marketing business machine. When a new film is released, they have to go on different talk shows telling stories and jokes to win over the crowd. If they can’t do this, that movie won’t attract the right publicity. It’s the same story as a business owner. You need the confidence to get clients and important investors eating out the palm of your hands.
No Publicity Is Bad Publicity
You might think that a negative story about your business is always going to damage your company. For instance, the documentary Blackwater should have theoretically caused Seaworld to collapse. But it didn’t, in fact, the brand is as strong as ever. The parks are still open, and the scandal actually gave them a chance to reinvent themselves. They were able to rework the company to appear as the hero, and it has been incredibly successful. Celebrities do this all the time. They make mistakes and then present themselves as people who have learned and paid their debt to society. There is always a way to spin a bad story into a positive. Remember this and your business will always bounce back on the market.