Social media influencers that have built an empire of followers have a great impact in their industries. A product that catches their attention must set itself apart to warrant a glowing review, since the top influencers receive thousands of email pitches and public relations kits vying for their attention. Only the best will make the cut.
So when you see a leading influencer talking about a luxury brand, you know it has to have something unique about it that made it stand out. If the review is positive, that is digital marketing gold. The following are 5 luxury brands influencers can’t get enough of and we know you will absolutely love too!
YouTube powerhouse Jenn Im have partnered up for this year for a collection of lipsticks and a series of eye shadows. Beauty bloggers are going crazy for the line and there is buzz beyond Im’s own channel. After successful collaborations with Im, ColorPop is harnessing the reach of other leading influencers like makeupbyshayla, ellarie, and KathleenLights.
This luxury makeup brand ventured into the influencer arena to pair up with Bunny Meyer, known as Grav3yardGirl on YouTube. Her quirky personality and her “Swamp Family” of over 8.6 million followers make her a coveted influencer. In 2019, Bunny will release a palette of eyeshadows in the properly named “Swamp Queen” collection. Sephora quickly sold out of all Swamp Queen items and needed to restock. Other beauty icons are obsessed with this collection as well.
Next, rising luxury brand on this list is Benigna Parfums. The perfect blend of sophistication with technology lends itself perfectly to become an influencer favorite in 2019. Fragrances are gaining momentum in sales and social media cred, so watch out for this up-and-comer — before it is difficult to get your hands on a bottle.
Fashion icon line Marc Jacobs will not be left in the metaphorical digital dust. Instead, they are pushing full-force forward with partnerships with online media influencers like Dutch native Nikkie. Nikkie sat on the panel as a Global Advisor for Marc Jacobs, helping develop products and content for the brand. Many influencers look up to Nikkie as career goals. The partnership should bring some interesting things for 2019.
Additionally, adored by industry icons like Marc Jacobs and Elizabeth & James, Saint Jane’s Luxury Beauty Serum is one of the first CBD-infused luxury skincare items. CBD is big for 2019 as more and more states pass laws legalizing sales of cannabis. The serum — which is vegan, natural, and sustainably sourced — is the flagship and only product currently available from Saint Jane. It includes calendula oil and sandalwood to round out CBD’s skin-boosting properties.
In conclusion, this year is shaping up to be a fantastic for new beauty products gaining credibility with influencers. Try out some of these new products and let us know what you think. Are they worth the hype? Did the influencers get it right?