With so many advertisements being placed online and on television, it’s important for small business run by an entrepreneur and large businesses alike to understand the ins and outs of digital marketing. There are both free and paid ways to go about attracting more customers to your business or brand. Below are some of the best ways to attract new clients in today’s digital age. Try out these five digital marketing strategies to see a boost in your online reputation. (Image Credit: Kirsty Fields/Pixabay)
Invest in Instagram Marketing
Instagram is one of the hottest social media platforms in operation today. With new users making accounts on the app each day, it’s only becoming more popular. That’s part of the reason why businesses should invest in Instagram marketing as soon as possible. It’s the perfect place to reach young customers especially.
There are a few ways to go about attracting new followers on your business’s Instagram account. If you don’t want to spend much money, then creating unique posts with multiple hashtags is the way to go. The more popular hashtags a post has, the more likely the post will be to turn up in search results.
If you’d like faster results and are willing to pay for it, then you can simply buy Instagram followers with services like activeig. Websites like this allow anyone to buy real Instagram followers. These followers are all real people who can react, comment, and share posts. Buying a few followers to start out is also a great way to attract more organic followers in the future.
Hire Social Media Influencers
Whether your business is using Instagram or another social media website, another great way to get attention online is to hire a social media influencer. Influencers can be anyone from Hollywood movie stars to teenagers who are popular online. The more famous the influencer is, the more you will likely have to pay them, but the more attention you are likely to get for your business or brand. The more social media followers the influencer has, the more social media followers your business is likely to gain from the partnership. All this can add up to sales—and lots of them!
You can reach out to social media influencers in a variety of different ways. The easiest way is to send them messages on their social media pages. Another way to meet people is to check out coworking spaces. You can find cowork space all over the country. There is even a cowork space in Beverly Hills! In these places, many professionals, usually freelancers and entrepreneurs, work in office spaces. You can talk to them in person. You neve know who might be famous online!
Use More Visual Content
If you’re looking for success in your business, then it’s best to have as much visual content as possible in your advertisements. According to Venngage, posts that include some sort of visual content (pictures, gifs, videos) have 180% more engagement than posts without any visual content (text-only content). Venngage goes on to claim that colorful images increase a user’s desire to read content by 80%. For these reasons, having visual content is key to successful digital marketing.
Create Engageable Ads
Creating engageable ads, also known as interactive ads, is another way to get customers to become more involved with your business and brand. These ads can be as simple as asking a question in your ad to get customers to comment a reply. These can also include polls, in case you are looking for specific responses.
Consider Customer Experience Surveys
Lastly, consider creating customer experience surveys. Are your ads reaching customers in the right way? Are they taking away the correct message you want them to? You can create surveys and polls on most social media websites, or at least you can make a poll or survey on another site and share them on your social media page.
One way to encourage people to take your survey or poll is to add some sort of incentive. Offering discounts or other coupons is a great way to get people’s attention. Your business can also set up a raffle or something similar is another great incentive to get more people to participate.
So there you have it; above are some of the five best ways to improve your business’s digital marketing strategy. Most importantly, keep your eye on social media and try to increase your business’s online reputation. If you can do this, then your brand, business reputation and sales are sure to grow too!