A trade show is a chance for business owners to capture the hearts of people by promoting their latest products/services in an attractive manner. It offers business people an opportunity to connect with visitors and gain a better sense of consumer taste. Moreover, it helps to learn current business trends of the industry. (Image Credit: purplegillian/Pixabay)
But before you begin, you should understand that a well-designed trade show display booth is of utmost importance and a poorly designed booth would be a waste of time––the first impression is the last impression.
Benefits of attending trade show exhibition
- Raise brand awareness
- Forge business relationships
- Highly targeted leads
- Competitor analysis
- Education
No doubt, a customized and professionally designed trade show has now become one of the effective marketing strategies in the business world. And participating in such events helps you find a potential audience and industry partners who aren’t accessible otherwise. But, setting up and successfully running a booth can be a scary feat.
Here’s why it is essential to hire the best trade show exhibit production company.
Concept Development
As a small B2B business owner, you may be looking for promoting your brand on a fixed budget. The good news is: a trade show production company can help you develop your brand concept in a limited budget. Because they are experienced in designing booths, they have the ability to connect with your mind to get a better understanding of your demands and needs. Moreover, based on research, these professionals will help you to develop a unique booth design.
Technology
The exhibit production company uses cutting edge technology to make their client’s booth display impressive. They have unlimited access to related software programs that help businesses to impress visitors at a very first lance. Moreover, with the help of these software’s, you can also keep track of your visitor’s details and follow up with them later.
Well-Designed Booth Reflects Professionalism
Designing a trade show booth isn’t a piece of cake. The trade show exhibit production company has a pool of skilled carpenters and top-notch designers who can build a booth design unique of all competitors.
Important Considerations When Hiring Trade Show Exhibit Company
Industry Experience
Before you hire one, do check out how long the company has been in business?
What number of booths they have designed in the past?
Help With Design Aspects
Ask them do they offer full-range of services; from design to construction of trade show booth.
Their References
Ask for references from those who in the past have experienced working with them.
Their Website
All professional exhibit company has a well-designed website. As we know that a properly designed website represents the company’s image, and also gives the customer a platform to know more about their services. You can check online reviews posted on the site. Likewise, you also need to check out their success rate.
In case they don’t have an online presence, or the site is poorly constructed, that company may not be your perfect choice.
The Project’s Completion Timeline
Ask the chosen exhibit company that how much time will they take delivering you the concepts.
Inclusive Pricing––Customer’s Needs and Budget
For startups, it’s not possible to hire costly services. Search for the professionals who offer a wide range of services; from designing to construction of booth, within the budget you specified.
Check Physical Business Location
An online presence isn’t sufficient for this job. The professionals must have a physical business location so that you can check their authenticity personally.
Tips Every Business Owner Must Know To Ensure Success
Calculations
Before committing to arrange a trade show booth, do all the necessary calculations to stay confident that it’s worth your time and investment.
Dress right
When choosing attire, consider neutral colours of the dress. You must look professional.
Make a list of questions
The more you and the fellow exhibitors are informed about the brand’s products/services, better will be a sales pitch. Don’t get confused while interacting with visitors and be calm to answer questions.
Prepare a checklist
You should make a list of products you’ll need. Also, it would be great if you have a list of people expecting to visit the stall.
Be there on time
Don’t get late. Go early to learn the layout of the venue.
Display nicely
Display each item in a way visible to the audience. At first, try to interact with the visitors via catalogue and then show your products.
Give Out Promotional items
A sample with company logos is still a powerful marketing technique. Almost all B2Bcompanies prefer this advertising strategy. It would be great if you create stickers or postcards with your brand name on it. Consider, who is your target audience? Teens or adults? If teens, you will need to develop an eye-appealing colourful sample.
Be welcoming!
Provide hospitality to your prospective customers. Offer free beverages and snacks to them so that they feel overwhelmed. You can keep cookies, pastries and coffee. Also, a wireless cell charging station would be an added advantage.
Hire a spokesperson
Communication is the key to success. If possible, choose a semi-famous personality or you can also hire a local celebrity to represent your brand to the visitors. However, if your budget is limited, it’s better to hire someone in-house–– with high communication skills. After all, a good sale is about effective communication.
Post-show Practices
- Follow-ups
- Compute ROI— Compute return on investment post-trade show. Analyze the data carefully and see if there is a positive trade show booth ROI.
Final thought
As a client, you shouldn’t feel irritating while taking to the designers or people otherwise. Choose a trade show exhibit production company who has a record of top-notch customer service––the company’s ability to understand your requirements play a vital role in achieving the goals of your organization.
“The Rewards Are Worth It”
