- Have a Daily Routine
A daily routine keeps you organized and structured. I start my mornings early to maximize the day…cup of “Bullet Proof” coffee, a little light reading, make sure the kids have everything they need for the day, skim the news, review emails, go through the daily to do list and then I actually make my bed, which as silly as that sounds, gets me ready and organized for the day ahead…then off to work or gym with a good head start. As an entrepreneur this is a small habit that makes a big difference.
- Make To-Do Lists and get through them
Every night, I develop a new agenda for the next day, taking into consideration any new developments that may shift priorities. This ensures that in the morning and I am ready to get through the critical action items throughout the day, but leaves flexibility for the changing dynamic of the world we live in. The next morning, I go through the list and find the quickest items and get through them. Tackling the small things first, allows me to accomplish 65-70% of the list before the morning’s over so I focus on the larger, more complicated tasks during the day. While to-do lists allow me to prioritize, they can’t be set in stone. Before leaving the office for the day I make sure everything is checked off. To Do lists are crucial for success as an entrepreneur, they keep your daily goals, and your long term goals in focus. This is key to success.
- Learn From Your History
Learn from your successes and failures and build them into your plan. History has a way of repeating itself so be ready.
- Make the Connections You Need
In any endeavor, you will need to connect to the people and or resources you will need to knock out the steps between start and finish as well as to keep growing. One of my favorite resources to use is LinkedIn because it allows me to connect with the CEO’s and senior management that are important for me or my company to work with and gives us common ground to build off of. Additionally, early dinners near their office as well as finding common interest like watching a favorite sports team or other types of activities business included, help build a base to talk about how you can do business together.
- Business is a win-win
In order for a business, a deal or any other type of relationship to be successful both sides need to be a win-win. When building relationships, partnerships and businesses, focusing on the win-win so all parties will benefit not only begins the conversations but incentivizes all sides to move forward.
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- Make Clear and easy to understand Goals
Make a clear defined goal, this is the starting point for any entrepreneur. Learn to describe what you do and what you’re goals are in one to two sentences. Especially in business, not knowing exactly you want to accomplish and quickly being able to explain it makes it difficult to focus in on a plan and enticing people to work with you. I require everyone at NMG to be able to describe who we are and what we do in two sentences. Your answer should be quick, simple and concise, so you can easily relay it to people you’re trying to work with.
- Have an Outlet
No matter what it is, you need an outlet to separate yourself from the business world. Your mind needs a break from the stress and anxiety of day-to-day life, as well as a break from technology. You need to re-boot. I like getting out into nature because it helps me disconnect from email and focus on my own thoughts. Kayaking, hiking, fly-fishing, running, the water allows me to put your mind at rest, not burn out and come back strong.
- Learn to change directions or Pivot
We live in a world where some jobs and some entire fields didn’t exist 5 or 10 years ago, so learning how and knowing when to translate your skills into an emerging market or modify your path to take into account current conditions is key in the life of an entrepreneur. After selling my apparel business, I formed a multimedia and advertising company built around branded entertainment, advertising and mobile application development. At dinner one night, a close confidant in upper management at Google was discussing the changing tide in the advertising industry and suggested we look into it. It was clear that if we embraced where the industry was heading and made the modifications internally and to the network we had already built, we could capitalize and ride the momentum of a changing industry. If we had not done so we would have been an also ran in our industry instead of in a leadership position that we are in today.
- Stay Focused and on Track
So many entrepreneurs have a natural curiosity, which can often be a benefit. Of course, it’s critical to know when to put that curiosity aside and focus on the challenges already on your plate. I say “always stay focused and sharp” which I have learned from experience. “Focus on the end game, the plan to get there and do not allow distractions or anything else to detour you.”
- Focus on what it takes to make something WORK not why it cannot work.
Why something cannot be accomplished should not enter into the equation, only what needs to happen to get “it” accomplished. If you figure that out then the other things do not matter. Learning to figure out what has to get done and how you have to accomplish it is key to success. It’s easy to make excuses and blame situations or limitations for standing in the way of your success, but figuring out a way to make it work is paramount to being successful. Sometimes that means changing your way of doing or looking at things, hiring new personnel, making a different plan, changing who you do business with or a myriad of other things…but there is always a way to make it work.
About the Author:
Scott Rosenblum is founder of Neutrino Media Group, one the country’s fastest growing digital ad and technology agencies that went from zero to fifty million in just over a year. Scott got his start in the entertainment industry in 2007 and is a serial entrepreneur who has worked with brands such as Elle Magazine and Turner Corporation. Scott’s former company Rock Media, now part of Neutrino, has developed some of the highest profile media partnerships through large-scale experiential and broadcast programming. Fast-forward to today, Neutrino Media Group, (NMG) encompasses AdTech,(digital advertising and technology) Media Development and Branded Entertainment on an international scale and is doing business in over 100 countries.