Inspired by the modern woman with a youthful attitude, BCBGeneration, originally launched in Fall 2008, is an ageless brand created for all generations with a complete lifestyle offering that balances a feminine, sexy aesthetic with an eclectic, urban sensibility. Joyce ...

X Factor’s breakout girl group Fifth Harmony brought both style and a youthful elegance to the red carpet in head-to-toe BCBGeneration. These fresh-faced fashionistas donned a mixture of bold colors and prints while walking the red carpet at OK! Magazine’s ...

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