Shapewear with Inclusivity, Influence, and Innovation
Established in 2019, SKIMS changed the shapewear game with one goal: celebrate every body. Celebrity founder Kim Kardashian co-launched the brand with Jens and Emma Grede. From the start, SKIMS built a reputation for inclusivity, offering sizes from XXS to 5XL and shades matching diverse skin tones. Today, it commands attention not only for product quality but also its cultural influence and business growth. Shop the SKIMS Store Now.
Inclusive Design as Core Strategy
SKIMS focuses on solutions that fit—and flatter—every body. The brand offers shapewear, underwear, loungewear, and even menswear. Its commitment to inclusivity sets it apart from traditional shapewear brands. It positions SKIMS as a modern essential for fashion-conscious shoppers.
Rapid Growth & Strategic Expansion
SKIMS delivers innovation through direct-to-consumer sales and selective retail partnerships. In 2024, the company generated online revenue near $181 million. It now pushes into brick-and-mortar locations and global retail outlets like Nordstrom. In London, SKIMS recently opened its first standalone store. The brand also maintained an estimated valuation of $4 billion.
Celebrity Power with Modern Vision
Kim Kardashian’s influence helped launch SKIMS into star status. Social media amplified the brand’s message with viral drops and limited collections. The founders also guided strategic partnerships, such as its collaboration with Fendi and becoming Team USA’s official underwear provider. SKIMS connects celebrity culture to fashion innovation.
Innovation, Comfort & Inclusivity
SKIMS prioritizes fabric technology for comfort, breathability, and support. Each product blends function and style. From adaptable briefs to snatching bodysuits, the design philosophy offers both aesthetics and performance. That combination builds strong brand loyalty and repeat purchases.
Business Resilience and Future Strategy
SKIMS achieved rapid growth and secured its retail footing, earning projections of $750 million in sales by 2023. It continues expanding product categories and geographic markets. Plans include new pop-up shops, global store openings, and venture into new markets. The brand sustains momentum through innovation, controlled expansion, and strong brand culture.
Cultural Influence & Trend-Setting Role
Beyond fashion, SKIMS embodies a lifestyle movement. Campaigns celebrate real bodies and diverse representation. Press attention and partnerships cement the brand’s cultural relevance. From red carpets to everyday styling, SKIMS remains central to modern fashion conversations. Shop Fashion & Style Now.