If you ask people what is a successful blog, chances are you will hear many interesting definitions. Indeed, everyone has its own reasons to start a blog. Some want to share their passions with the world, others are guided by pragmatic money-making. Quite naturally, the expectations of bloggers are also different. So are their concepts of success. (Image Credit: Wokandapix/Pixabay)
Success is not an abstract term that can be measured. For instance, consistent traffic growth is a sure sign you’re on the right path. The more blog visitors and followers you have, the closer you are to reaching your goals (whatever they are).
However, with a plethora of variously-themed blogs out there, standing out from the crowd is not an easy task.
Ever wonder how to attract people and create a solid base of loyal followers? Employing these techniques will help you make a successful and exceptional blog.
Choose the Right Platform
The first thing you need to do is to choose a blogging platform that caters directly to your needs. Fortunately, plenty of free and reliable options exist such as WordPress, TypePad, Blogger, or Tumblr. All of them offer a wide variety of design themes. Moreover, they let you fully customize your blog in accordance with your taste and preferences. If you’re not quite sure how to use some of the functions, take advantage of numerous online video tutorials to learn all the ins and outs of your future platform.
Find Your Perfect Niche
Have you ever wondered what’s the most common concern of future bloggers? Servando Silva from Stream-SEO.com reveals that the majority of newbies try to figure out the best niches to create a blog and it’s the most frequently asked questions he gets. His answer is always the same: the niche you should create is the one you’re passionate about. Silva added that bloggers should focus on their passion and audience first. Later, they’ll realize there are tons of ways to monetize their blog traffic.
By the way, lifestyle blogs are a great way to make money, of course, if you manage to build a strong fanbase that follows your life and passions. However, do not confuse lifestyle with personal blogs. They have significant differences and the latter doesn’t oft make money at all.
Content is key. But if you want it to reach the audience, you have to take SEO optimization very seriously. In fact, you need a viable strategy from the very outset. Otherwise, people will never discover your captivating stories and amazing experience. It is a good idea to integrate your blog with your website, naturally, if you have one. This way visitors can also find something to read while browsing your web-based presentation.
If you are not well-versed in all those SEO techniques, you can consider seeking help from professionals. But if your budget can’t afford seasoned pros yet, set aside enough time to learn everything about backlinking and other proven ways to make Google love your blog.
Needless to say, your blog will never become popular if it offers no value. People who browse the vastness of the internet are tired of the same stuff they have seen thousands of times. Do not copy other bloggers, make sure you provide not only authentic but also valuable, useful content. The only right way to build a solid base of followers is to let them know that your blog is chock-full of fresh and interesting articles that are worth reading.
Encourage interaction with your visitors whenever possible. After all, people generally like to have a say and give their own opinions on a variety of topics. Make commenting easy and do not be afraid of “mean” remarks. Do not hesitate to ask for feedback and always remember to respond to people’s contributions. Show your followers that their ideas and views really matter. The majority of people love quality interaction, therefore ensure your guests feel welcome when spending time at your blog.
Is your blog making money? As already mentioned, it’s a commonly accepted measure of success. Still, many experienced bloggers can tell you that it’s not all about money. It’s also about new opportunities, friends, and a happier life. Your blog can push you to grow in a totally unexpected way or reveal a hidden talent. Write your blog because you love to and you can’t go wrong!