When you travel, you want to experience the local culture and get a change of scenery. But traditional chain hotels — even the really nice ones — don’t typically offer much local color. They’re all the same, and while some people like knowing that they can go anywhere and still get a familiar experience, others want adventure and variety. (Image Credits: Elina Sazonova/Pexels)
Boutique hotels are smaller and more intimate, with plenty of local charm and personality. These hotels offer a more eclectic and personalized experience than the big hotels, and they’re often more comfortable, too. Choose a boutique hotel for your next trip, and find out why they’re getting so popular.
Get a Cozy, Personalized Experience
Boutique hotels tend to be much smaller and more intimate than traditional chain hotels. They can have as few as 25 rooms to as many as several hundred, but that’s still a far cry from the thousands of rooms in some large chain hotels. Rather than emphasizing a standardized experience for all guests, boutique hotels offer unique style and personal service. They can be a breath of fresh air after the corporatism of many of the large chains.
Staff are available to offer customized service to guests and are typically able to share a deep knowledge of the surrounding neighborhood and community that can enhance your experience as a guest. Boutique hotels specialize in customer service and in working within the local community to give each guest a personalized experience. Each boutique hotel’s amenities are tailored to reflect the personality of the community in which they’re located.
Enjoy Local Color
It’s a misconception that all boutique hotels are independently owned. As these accommodations become more popular, big chains are getting in on the act with their own boutique hotel branches. However, there are still plenty of independent boutique hotels to choose from. And even boutique brands run by big names like Hilton and Hyatt offer guests a more intimate setting and one that is more closely tied to the local neighborhood. For example, Hotel Indigo Los Angeles Downtown features 1920s decor inspired by old Hollywood, historic Chinatown, Prohibition-era speakeasies and underground tunnels, and other classic elements of the city’s history.
Each boutique hotel seeks to offer an experience that is at once both unreplicated by any other hotel and linked to the neighborhood, community, and culture in which the space exists. One West Hollywood boutique hotel offers what The New York Times calls “an unlikely hybrid of modernist architecture and gritty rock ‘n roll,” while others might be decorated by local graffiti artists, offer local specialties in the restaurant, and serve locally inspired drinks at the bar. Food, drinks, entertainment, furniture, art, decor — much of it is sourced locally, both for local color and to support the community.
Relax in the Lap of Luxury
Many boutique hotels try to give their guests a high-end, luxury experience, with attractive design and architecture and heaps of amenities. While amenities certainly aren’t standardized across even boutique brands, most boutique hotels strive to offer a creative range of amenities that takes advantage of opportunities to add local color to the guest experience. Amenities may include some of the things you expect from a luxury hotel: beachfront pools, kids’ clubs, workout facilities, spas, bars, and restaurants, for example. But you might also get some unique perks like Amazon Echo devices or Bluetooth speakers in the rooms, pet accommodations, large in-room workspaces, contactless room service, smart lighting, and more.
Even those amenities that would feel standardized and boring in a traditional chain hotel, like the restaurant and bar, are more likely to be one-of-a-kind in a boutique hotel. Think of a rooftop bar with a beautiful view of the city, an airy 1950s-style cafe, or a hip nightclub. Boutique hotel owners understand that sometimes, even when you’re on vacation, you need a place to relax.
When you go on vacation, you want an experience customized just for you, and you want to experience the best of what the local community has to offer. You can get that experience at a boutique hotel. Whether you’re interested in classic architecture or modern art, there’s a boutique hotel waiting to dazzle you.