Emporio Armani FW 2018
Hello gentlemen! In the world of fashion, there is only one rule…There are no rules! With this fashion week collection presented on the runway in Milan, Armani once again proves that styles for men can be effortless and stylish.
Emporio Armani is a hub of individuality that encourages everyone to be themselves; an identity which is characterized by the projection of one’s own personality, finding character, strength and uniqueness in the differences in each of us.
The collection has a decisive, urban spirit, with an emphasis on the idea of new elegance: precious but not frivolous. The city wardrobe has a dynamic tone, combining the innovation of the lines with that of the materials. City style tends to have a more sophisticated look and feel, while still maintaining an edge. The jackets styles showcased in this show were the perfect embodiment of true city style for the modern man.
The slender and sharp silhouette is evidenced in small-shouldered, double-breasted suit jackets, worn with flowing trousers, a wool trench coat with technical buckles, and a seamless kimono-style bomber. The outerwear pays homage to the world of mountain hiking and outdoor activities, with curly-haired sheepskin coats and pony-effect goatskin jackets.
Surfaces are treated and processed to produce tactile effects: chenille sweaters with fade-out patterns, and jacquards with stylized trees and clouds creating a poetic camouflage-effect on sportswear; butterfly wings flutter like flowers on new tuxedos.
The color palette of this runway style collection is a dense amalgam of greys, blacks and deep blues, energised by the pure white of shirts, the cool tones of greens and blues and the metal accents of gold and bronze. Accessories are functional, but come in refined materials: shoes with sharp lines, and capacious handbags featuring embossed patterns.
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(Images Courtesy of Emporio Armani)