The Rodeo Drive Concours d’Elegance 2017
On Sunday, June 18th, Beverly Hills residents and visitors will come together to celebrate and enjoy the 24th Annual Rodeo Drive Concours d’Elegance. A yearly Father’s Day tradition and beloved, iconic West Coast experience in the community, the Rodeo Drive Concours is the largest single-day Concours in North America — attracting more than 30,000 attendees each year.
Bruce Meyer, world renowned car collector and founding chairman of the Petersen Automotive Museum, serves as the Show Chairman and specially curates the event to display the best of the best when it comes to new and classic cars. Petersen Museum Checkered Flag members are also among the attendees making this one of the most anticipated car shows of the year.
“This year’s Rodeo Drive Concours d’Elegance will continue the trend of elevating the annual Father’s Day tradition by featuring a world class selection of fine automobiles that will amaze our loyal attendees,” says Meyer.
A free public event, the show not only draws generations of families, it also brings high profile auto enthusiasts into the fold. Past celebrity attendees include: Keanu Reeves, Tim Allen, Jerry Seinfeld, Patrick Dempsey, Nicolas Cage, Mike Brewer from Discovery Channel’s “Wheeler Dealers” and many others.
This year’s event is proud to announce that it will include a VR activation in one of Jay Leno’s personal cars. CNBC’s “Jay Leno’s Garage” presents an immersive 360-degree virtual reality experience giving fans the chance to slide into the passenger seat of Jay’s classic 1954 Jaguar XK120 convertible and get a first-hand virtual tour of some of his favorite driving roads in the hills outside Los Angeles. A new season of “Jay Leno’s Garage” premieres Wednesday, June 28 at 8PM & 9PM PT on CNBC.
Additionally, this year’s Rodeo Drive Concours d’Elegance will include a booth from the Beverly Hills Police Foundation, a non-profit charity created in 1987 to provide financial grants for all members of the police family – both sworn officers and civilian professionals, their spouses, widows/widowers or dependent children. The Beverly Hills Police Foundation will be selling commemorative merchandise with proceeds benefitting the Foundation.
Rodeo Drive Committee President, Mark Tronstein says, “The Rodeo Drive Concours d’Elegance brings many generations together for a day of family, fun and cars, all while supporting the great city of Beverly Hills. I look forward to this celebration every Father’s Day.”
From devoted automobile aficionados and collectors to the most casual spectator and car novice, there will be something for everyone and each visitor will have the opportunity to appreciate a finely curated collection of rare vehicles all the while experiencing the legendary intersection of luxury, fashion and entertainment.
“The Rodeo Drive Concours d’Elegance is the ideal Father’s Day tradition for our community,” said Mayor Lili Bosse. “It highlights the history of luxury automobiles, and showcases the latest designs and advances in automotive technology. However, most importantly, it celebrates our wonderful Beverly Hills fathers!”
Sponsors for the 24th Annual Rodeo Drive Concours d’Elegance include: Mercedes-Benz of Beverly Hills, The Auto Gallery, O’Gara, GEARYS Beverly Hills, Ferarri Beverly Hills, RM Sotheby’s, P ZERO WORLD, Two Rodeo, Brooks Brothers, What Goes Around Comes Around, Fusion Motor Company and The Beverly Hills Courier.
For more information about the event, please visit, www.rodeodrive-bh.com and follow us @RodeoDrive on Instagram. #OnlyOnRodeo