Future of Luxury: Bmw, Rolls-Royce, and Mini
The task of exploring the possibilities of the future, and how we will live and move around in the years and decades ahead is as challenging as it is interesting: how will society, the economy, living conditions and consequently our mobility change? What opportunities will new technologies open up for us? And what will digitalization and connectivity mean for our future automotive needs? These are the questions the BMW Group has set out to answer with its four Vision Vehicles. Each made by a different Group luxury brand, they represent a distinct interpretation of future mobility and embody a specific set of brand values. They explore a number of future themes, including autonomous driving, digitalization and personalization – and present premium mobility as completely effortless, constantly available, emotionally engaging and tailored to individual mobility needs.
The BMW VISION NEXT 100:
What will Sheer Driving Pleasure look like in the future?
The BMW Vision Vehicle has typical BMW driving pleasure at its core. In the years and decades ahead, BMW drivers will want to continue driving themselves most of the time and constant connectivity, digital intelligence, and cutting-edge technologies will enhance the ultimate driving experience. At the same time, cutting-edge technologies will allow drivers to hand over active control of the vehicle if they wish. While they sit back and turn their attention to other things, the vehicle will take over.
Introducing the BMW Motorrad:
The MINI VISION NEXT 100: “Every MINI is my MINI”
The key idea behind the MINI VISION NEXT 100 is responsible for the use of resources for personal mobility. The motto “Every MINI is my MINI” is about innovative carsharing, with MINI fans of the future able to access and tailor any MINI to their own personal preferences, anywhere and at any time. The MINI will be available to everybody at all times, picking drivers up autonomously from wherever they like and adjusting the car’s appearance, driving characteristics and connectivity to suit the user’s personal lifestyle. Necustomizedsed mobility with the MINI VISION NEXT 100 builds on connected digital intelligence.
The Rolls-Royce VISION NEXT 100
Fully autonomous, the Rolls-Royce VISION NEXT 100 takes luxury to a new dimension. The interior of the Rolls-Royce VISION NEXT 100 will be a private retreat, a “Grand Sanctuary” in which a virtual assistant, “Eleanor”, not only drives the vehicle but also fulfils the customer’s every wish throughout the journey. The stunning exterior, with an elegant clamshell canopy and coach door, allows passengers simply to stand up and step out of the vehicle, ensuring they are the picture of refinement and taste wherever they arrive. The Rolls-Royce VISION NEXT 100 represents just one possible option for a unique, personal, customised Rolls-Royce.
Picking up on its coach building heritage, the marque has developed the “Personal Vision” which will deliver unique coach built bodies, exquisite hand-craftsmanship with the finest materials, all on a zero emissions platform. Innovative production methods and materials will open up new perspectives for customers to create a vehicle to their own specifications: from wheelbase to body shape, they will be able to choose the characteristics and equipment they desire, with the designers at Rolls-Royce creating an individually curated, bespoke masterpiece which is as unique as the fingerprint of its owner.