TRG-AMR has announced that it will launch the first ever North American Aston Martin Motorsports Festival over Labor Day weekend at Mazda Raceway Laguna Seca in Monterey, California this August 29th – 31st, 2014.
The 2014 Aston Martin Motorsports Festival will be open to all owners, racers, and enthusiasts alike, offering the opportunity to see road and race cars while also enjoying live entertainment and a special gala dinner as part of the festivities.
The festival concept has been designed to attract a wide and international audience including current and historic Aston Martin owners, Aston Martin dealer partners, and enthusiast clubs, as well as sponsors and corporate partners. TRG-AMR will showcase the current lineup of race and track-day models with Aston Martin displaying examples from the current range of exciting road cars.
The event will offer existing Aston Martin owners the opportunity to drive the famous Mazda Raceway Laguna Seca circuit in their own street cars. The event will also present enthusiasts with the once-in-a-lifetime opportunity to ride the prestigious course with a professional driver, including the exhilarating plummet down the famous “Corkscrew”. Options for patrons to drive an Aston Martin GT4 race car at this storied location will be available as well.
“We want to bring a very significant car festival to North America that is all about Aston Martin and its motorsports heritage,” said Kevin Buckler, TRG-AMR’s Founder and CEO. “Mazda Raceway Laguna Seca setting is the perfect place. I’ve seen how other Aston Martin gatherings like this around the world have generated positive response bringing together fans, competitors and enthusiasts to celebrate the brand. This is exactly what we plan to do here in North America.”
“North America is a very important market for Aston Martin’s Motorsports Program,” said John Gaw, Managing Director of Aston Martin Racing. “We love the concept of drawing attention to not only our sophisticated and elegant road cars, but to our motorsports program and heritage as well. The opportunity to grow this into an annual event at such a great track with so much history is one that should excite every Aston Martin owner, enthusiast, and racer.”
“With the support of Gill Campbell (CEO/GM of Mazda Raceway Laguna Seca) we look forward to creating a unique event with opportunities for key corporate partners to align with TRG-AMR offering entertainment and hospitality for their VIPs and guests,” said Buckler.
“We thought this was a great idea when Kevin brought it to us,” said Campbell. “Our specialty is promoting events, and to have something as iconic as Aston Martin and its racing and motorsports heritage to promote and build into a great event like this is very energizing.”
The festival concept has been designed to attract a wide audience of fans of the worlds best dream cars. Activities for the weekend will include an Aston Martin car corral with the opportunity for Aston Martin owners to drive their vehicles on track, including its famous “Corkscrew” turn. A Friday evening opening VIP gala will kick off an exciting weekend of unique experiences. Activities include a lap with a professional Aston Martin race team driver, a tour along the coastal beauty of the famous 17-Mile Drive in a momentous caravan of Aston Martin prestige, and an exclusive Saturday evening winemakers dinner. These and a number of other activities round out what is anticipated to be a spectacular weekend of entertainment for Aston Martin enthusiasts and race fans. The fourth round of the new Aston Martin GT4 Challenge of North America will be the showcase exhibition for the weekend as the series ventures to the West Coast.
The Aston Martin GT4 Challenge of North America is a six-event, 12-race, multi-round series that competes on some of the finest road courses in North America with entrants set to race the Aston Martin Vantage GT4 race car – derived from Aston Martin’s V8 Vantage road car.
“We look forward to this event and the excitement it will generate around the Aston Martin brand,” said Julian Jenkins, President of Aston Martin The Americas. “I’m sure the considerable enthusiasm for our brand by TRG-AMR in launching this festival will be appreciated by Aston Martin customers and enthusiasts, offering a unique opportunity to see and experience both our road and race cars in such close proximity.”
** Unlimited Decibel Sound Days!
Yes—it’s true. Saturday and Sunday are unlimited sound days which are extremely rare at this iconic track. Bring your streetcar or race car and drive through the famous Corkscrew. There will be scheduled sessions and races for the vintage racers. Experience a rare opportunity to see and hear the thunder of this historic machinery. The result will be a Labor Day weekend in which any Aston Martin from the latest models to some of the most iconic designs of years past, can run wide open. No decibels measured.
** Vintage Race Cars
Key Festival Component
Whether you are a fan of the Aston Martin DBR1, the DBR5, or the Vantage N24, there is a chance you may get a glimpse of them all at the 2014 Aston Martin Motorsports Festival. Competitions and demonstration races will be set for vintage cars from around the world on the iconic Monterey Peninsula track … complete with the famed Corkscrew. Aston Martin’s glorious racing heritage will be showcased through this inspiring spectrum of motorsports design.
** Shipping Arrangements from Europe
In support of North America’s Inaugural Aston Martin Motorsports Festival, Prodrive – Aston Martin Racing’s arm in the UK – has agreed to help organize shipping arrangements for displays, vintage racers, GT4 Challenge drivers and enthusiasts alike in order to participate in the Labor Day festivities. Please contact Andy Williamson for details. AWilliamson@prodrive.com or (011) 44-7736-399650
** Drive the Vantage GT4 Race Car
We will be offering a very rare chance to actually pilot one of the Aston Martin Vantage GT4 racecars with full professional instruction. Limited seats are available for this extremely rare and exciting opportunity.
** Exclusive Food and Wine Festivities
The Aston Martin Motorsports Festival will kick off with a momentous marquee dinner scheduled for Friday night. Saturday evening will showcase a food and wine event at one of Monterey’s finest establishments for an exclusive list of festival supporters. The evening will be hosted by TRG-AMR race team owner and CEO, Kevin Buckler. Tickets go on sale June 25th but call now to reserve your spot.
** Track Time for Your Aston Martin
Two sessions per day will be scheduled for patrons to drive their Aston Martin road cars on this exhilarating race track in a controlled environment. Owners and their guests/passengers can drive the iconic facility and feel the rush of the Corkscrew by dropping more than seven stories!
** Be a Part of the Biggest Aston Martin Car Corral and Rally through 17-Mile Drive in Pebble Beach
We will be staging and staffing an Aston Martin car corral throughout the weekend and also organizing an all Aston Martin Drive and Rally through the famous 17-Mile Drive. A large parade of Aston Martins nose-to-tail on the iconic roadway will make for a great photo. Be a part of the spectacle.
For more information on the 2014 Aston Martin Motorsports Festival please contact us at festival@trg-amr.com
For ticket information, visit www.mazdaraceway.com
For updates on the event please visit:
For information regarding corporate partnership, sponsorship opportunities and vendor space please contact Bob Dickinson (bob@trg-amr.com) or John Clamme (john@trg-amr.com).
Phone (707) 935-3999