Top Digital Marketing Ideas For Business
This is no longer a debate. Look around. Companies both big and small are moving away from traditional marketing and are going all-in on digital marketing. You know why? Because digital marketing’s reach is tens of times higher than classical marketing methods.
Having said that if you are someone new you might not know where to start. So here are the top digital marketing ideas for businesses.
1. Go All-in on Social Media
You may have heard the Chinese saying:
The best time to plant a tree was 40 years ago. The next best time is now.
Take this approach. If you lost the opportunity to capitalize on Facebook and Twitter when they were still new, don’t make the same mistake now. These platforms are still where most of the world’s population hangs out.
Here is a pro-tip:
Invest in Facebook video ads.
These ads are considerably underrated and underpriced considering their reach. Moreover, have a full-blown social presence. From a Facebook page to an Instagram account, go all-in on social media.
The more you stay active on these platforms, the more your following and consequently, the better the sales numbers.
2. Don’t underestimate TikTok
No, this is not a joke. TikTok is Facebook of years past. People made fun of Facebook back then and look at that platform now. Facebook has transformed from a place where teenagers messed around to a site that drives global businesses. TikTok is going to be just that in a few years.
As a simple social experiment, do this:
Talk to someone who has just opened an account on TikTok and ask them about their experiences.
You will undoubtedly hear a common theme. Tremendous growth. I know people who went from a few views and a couple of likes to thousands of views in a matter of weeks. This is unprecedented. Just imagine the growth if you could formulate a strategy revolving around TikTok.
Entrepreneurs are known to take risks. Don’t let this opportunity slip away.
3. Search Engine Optimization
Whenever someone talks about websites, blogs, or Google the term SEO is always thrown in the mix. SEO is short for Search Engine Optimization. And let me tell you if your business’s website isn’t optimized for search engines you are missing out.
The Internet is Google. Most of us don’t remember websites. We search for them. What if whenever a consumer searches for a solution that your company specializes your website pops up? The growth can be unprecedented for your business.
So, invest in optimizing your business for search engines.
In the end, if you are a budding entrepreneur and are eager to take your business to new heights, hanging around a cowork office space and sipping coffee isn’t going to help you. What is going to help you, however, is a realization of the fact that there is no business in 2020 without a social presence.
The marketing strategies mentioned here are just some of the things that you can do to promote your business. Use them and keep searching for more.