5 Ideas for Building Your Audience on Spotify
Streaming services have paved the road for young artists to share their music with the world. While you should always hope for the best, uploading your music and waiting for people to reach out is not how this works. Determination, hard work, and a well-thought-out strategy are what will make your music career success. One of the most popular music streaming platforms, nowadays, is Spotify. If you want to start your music career, you should start coming up with ideas to gain followers on your account. (Image Credit: Deepanker Verma/Pixabay)
We are going to give you a head start by introducing 5 of the most effective methods that will help you build a big audience on Spotify.
1. Upload Your Music and Create a Playlist
Spotify is not a free platform that allows anyone to upload their content, but you can upload your music through a record label if you are represented by one. If you are an independent artist, fortunately, you still have a chance. Music distribution companies take care of uprising artists and help them put their music on Spotify and other streaming platforms. The beauty of these services is that they offer marketing tools and resources to artists; they will provide you with everything you need to license and market your songs. They may even help you hit the top charts on Spotify, which reach millions of listeners. However, that’s not an easy task because your ranking is controlled by the editorial teams.
To grab Spotify’s attention, you should create a playlist that features other artists’ music as well as your own. Consider supporting fellow musicians by sharing their work because they may support you too when you need it. Playlists are a continuous work in progress. You should add and remove tracks every couple of days or weeks. The audience engages more with artists who are always available. Moreover, consider putting a name and a photo for the playlist that represents its mood or theme.
2. Seek the Help of Playlist Curators
One of the ways to promote yourself is by getting help from music curators after verifying your profile using Spotify for Artists. When listeners see the blue tick beside your name, they will trust that your music is of high quality. You will also have access to the artists’ tools that will help you connect with your fans.
You should know that moderators will see your submission, but they may ignore you because they get thousands every day. Standing out is the key to grabbing their attention, which is why having a unique playlist is mandatory. Engaging with your audience and being regularly active is vital to your career. Spotify monitors your activity and decides whether you are worthy of being placed on leading playlists or not. The algorithms will also check the number of streams you have to make a calculated decision about your music.
3. Add Team Members
Managing your account on your own can be rather difficult. It takes the efforts of more than one person because you may not have the required expertise to promote your music. That’s why you should make sure your team consists of marketers, agents, managers, and publicists. You can search for a technical article to get more insight into the steps you should take to add the members you want. To avoid wasting your time, you should know that hiring a team cannot be done through a mobile app. It’s best to conduct interviews with potential candidates to ensure that they are a good fit and get a feel of their behavior and attitude because, at the end of the day, their actions will reflect on your image as an artist.
4. Consider an Artist’s Pick
Connecting with people on an emotional level through music should be one of your priorities. If you are afraid that your music won’t appeal to their softer side, you should consider using another well-known artist’s track that you are listening to on repeat. You can add that by using the Artist’s Pick feature, which places the song of your choice in a prominent spot on your profile. You can change it whenever you want, and you can also pin playlists using the same feature.
5. Make Use of Music Blogs
People won’t necessarily rush to listen to your new music once you post it; they will prefer the artists they already know and like. That’s why you need to prove to them that your music is worth their time. You can do that by requesting the help of music blogs that share and write reviews about your genre. People who follow these websites will likely check out your Spotify profile because they heard about you from a source that they trust.
Building a music career is not easy because the field is full of artists that are all trying to stand out. You need so much more than catchy lyrics and a beautiful voice to make it in the music biz. You have to be able to expand your reach on popular streaming platforms. You should make use of all the available options to create a solid fan base. Remember to stay true to yourself and your fans to attract more listeners.